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TRANSCRIPT
WHAT MARKETPLACES TO SELL ON ACROSS EUROPE AND HOW TO GO ABOUT IT?
Jenny Shao – Currencies DirectHead of e-commerce [email protected]
Online cross border spending….………………………………………………………….......3Germany………………………………………………………………………………………....4France…..………….…………………………………………………..……………………......8Next steps………………………………………………………………………………………14Foreign exchange tips…….……………………………………………………………..........15
Agenda
Online cross-border spending • 73% Germans and 59% of French bought
from overseas marketplaces
• 35% shoppers around the world purchase from foreign online stores
• cross-border online retail market is expected to pass $300 billion by 2018 in just six key markets around the world
• More than 160m parcels sent abroad from the UK annually
Germany Ecommerce Trends
Germany Ecommerce Trends
France Ecommerce Trends
36MOnline buyers
€62BWorth in
2016
6th largest in the
world
10 of 15 most visited sites are marketplaces
14%online sales growth 2016
Tips for selling into FranceLanguage is keyFrench expect the local language with listings and customer service so spend time finding a good translation provider.
Advertising optionsMany marketplaces offer advertising options for their sellers such as fashion flash sales which proves to be popular.
Shipping & returnsFrench sellers need lots of information and re-assurance during the buying and shipping process.
DeliveryGrowing number of French buyers expect the option to be able to pick up their orders through local stores.
France - popular purchase categories
1. Travel & leisure
3. Computers & electronics
2. Clothes, shoes & accessories
• More visitors than Amazon
France
• Outperforms its marketplace competitors in SEO ranking
• Multilingual account managers
• 21% of French ecommerce market share
• Established high street brand
• Buyers can collect their online purchases instore
• 750,000 visitors every day
• Focus on electronics, cultural & leisure offerings
• Opened up the market for UK in 2008
• 6m visitors per month
• 26% of the French population are members (1/3 of French e-shoppers are members)
• Best sellers are High tech (46%), cultural goods (30%) and home equipment (17%)
Next Steps1. Analyse current data – website, UK marketplace stores
2. Which country next?
3. Look at your products on those local marketplaces
4. Think about:
- Shipping
- Returns
- Localisation
- Tax
- Foreign exchange
Foreign Exchange Management Tips
1. Open a collection account to collect overseas marketplace sales and save money.
2. Lower costs by securing better exchange rates when purchasing from suppliers abroad.
3. Forward contracts allow you to lock in a rate today for future use and create certainty on exactly how much you will be paying.
Good luck!Our team will be in touch afterwards
or for any questions, you can reach us via
[email protected]+44 (0)20 7847 9420
http://www.currenciesdirect.com/