krds singapore post podium / may 2014: beverage brands

Post PodiumBeveragesMay 2014, Singapore

Brands Considered

Fans: 100,000

Fans: 72,000

Fans: 38,000

Fans: 32,000

Fans: 32,000

Fans: 25,000

Fans: 10,000

Fans: 21,000

Fans: 20,000

Fans: 20,000

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibility

Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

84.6

KRDS Engagement Score

42.4

KRDS Engagement Score

41.5

KRDS Engagement Score

38.5

KRDS Engagement Score

34.3

KRDS Engagement Score

Top 5 Promotional PostsContent to publicize product promotions and discounts

136.2

KRDS Engagement Score

43.8

KRDS Engagement Score

36.3

KRDS Engagement Score

22.7

KRDS Engagement Score

18.2

KRDS Engagement Score

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

51.8

KRDS Engagement Score

27.8

KRDS Engagement Score

25.3

KRDS Engagement Score

14.0

KRDS Engagement Score

12.6

KRDS Engagement Score

Preetham VenkkyBusiness Head – AsiaDigital Strategist

preetham.venkky@krds.com+65 8354 3326

www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS