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IPSOS MORI POLITICAL MONITOR September 2020

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  • © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

    IPSOS MORI POLITICAL MONITORSeptember 2020

  • © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

    VOTINGINTENTION

  • © Ipsos | Ipsos MORI Political Monitor | August 20203

    Voting Intention:September 2020

    All giving a voting intentionHeadline voting intention

    Conservative lead = +1Conservative lead = +3

    40%

    37%

    8%

    5%

    9%

    Conservative

    Labour

    Lib Dems

    Green

    Other

    39%

    38%

    7%

    7%

    8%

    Conservative

    Labour

    Lib Dem

    Green

    Other

    Source: Ipsos MORI Political MonitorBase: 1,013 British adults 18+, 11-18 September 2020; Headline Voting Intention: all 9/10 certain to vote, always/usually/it depends vote in General Elections = 780. Margin of error is displayed at +/- 4% All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points. This is especially important to keep in mind when calculating party lead figures.

    How do you intend to vote in the General Election? Will you vote…?

  • © Ipsos | Ipsos MORI Political Monitor | August 2020

    0

    10

    20

    30

    40

    50

    60

    May

    15

    Jul 1

    5

    Sep

    15

    Nov

    15

    Jan

    16

    Mar

    16

    May

    16

    Jul 1

    6

    Sep

    16

    Nov

    16

    Jan

    17

    Mar

    17

    May

    17

    Jul 1

    7

    Sep

    17

    Nov

    17

    Jan

    18

    Mar

    18

    May

    18

    Jul 1

    8

    Sep

    18

    Nov

    18

    Jan

    19

    Mar

    19

    May

    19

    Jul 1

    9

    Sep

    19

    Nov

    19

    Jan

    20

    Mar

    20

    May

    20

    Jul 2

    0

    Corbyn elected(Sept 15)

    May as PM(July 16)

    Starmer elected(Apr 20)

    Headline voting intention:Since the 2015 General Election

    4

    40%Conservative

    %

    September2020

    Johnson as PM(July 19)

    Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote and always/usually/it depends vote in General Elections. Note small change in methodology in approach to prompting Brexit Party in July 2019

    Source: Ipsos MORI Political Monitor

    37%Labour

    General Election

    How would you vote if there were an election tomorrow?

    Sep

    20

  • © Ipsos | Ipsos MORI Political Monitor | August 2020

    0

    10

    20

    30

    40

    50

    60

    Jan

    04Ap

    r 04

    Jul 0

    4O

    ct 0

    4Ja

    n 05

    Apr 0

    5Ju

    l 05

    Oct

    05

    Jan

    06Ap

    r 06

    Jul 0

    6O

    ct 0

    6Ja

    n 07

    Apr 0

    7Ju

    l 07

    Oct

    07

    Jan

    08Ap

    r 08

    Jul 0

    8O

    ct 0

    8Ja

    n 09

    Apr 0

    9Ju

    l 09

    Oct

    09

    Jan

    10Ap

    r 10

    Jul 1

    0O

    ct 1

    0Ja

    n 11

    Apr 1

    1Ju

    l 11

    Oct

    11

    Jan

    12Ap

    r 12

    Jul 1

    2O

    ct 1

    2Ja

    n 13

    Apr 1

    3Ju

    l 13

    Oct

    13

    Jan

    14Ap

    r 14

    Jul 1

    4O

    ct 1

    4Ja

    n 15

    Apr 1

    5Ju

    l 15

    Oct

    15

    Jan

    16Ap

    r 16

    Jul 1

    6O

    ct 1

    6Ja

    n 17

    Apr 1

    7Ju

    l 17

    Oct

    17

    Jan

    18Ap

    r 18

    Jul 1

    8O

    ct 1

    8Ja

    n 19

    Apr 1

    9Ju

    l 19

    Oct

    19

    Jan

    20Ap

    r 20

    Jul 2

    0

    Miliband elected(Sept 10)

    Corbyn elected(Sept 15)

    May as PM(July 16)

    Johnson as PM(July 19)

    Cameron elected(Dec 05)

    Brown as PM(June 07)

    Starmer elected(Apr 20)

    Headline voting intention:January ‘04 – September ‘20

    %

    Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote and always/usually/it depends vote in General Elections. Note small change in methodology in approach to prompting Brexit Party in July 2019

    Source: Ipsos MORI Political Monitor

    September2020

    40% Conservative37% Labour

    8% Lib Dem

    The Brexit Party

    5% Green1% UKIP

    General Election

    5

    How would you vote if there were an election tomorrow?

  • © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

    SATISFACTIONWITH GOVERNMENT AND PARTY LEADERS

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Boris Johnson Keir Starmer The Government

    Satisfaction with leaders and the Government: September 2020

    7

    27%

    31%

    43%

    Dissatisfied

    Don’t know

    Satisfied

    -9% swing from August 2020

    Net= +16

    54%

    6%

    40%

    Net= -22Net= -14%-6.5% swing from August 2020

    Base: 1,013 British adults 18+, 11-18 September 2020. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”

    Source: Ipsos MORI Political Monitor

    Are you satisfied or dissatisfied with the way…. is running the country / doing his job.as Prime Minister /Leader of the Labour Party?

    57%

    8%

    35%

    -3% swing from August 2020

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Boris Johnson: Satisfaction

    Net = -14

    September 2020

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Jul-1

    9

    Sep-

    19

    Oct

    -19

    Dec

    -19

    Jan-

    19

    Feb-

    19

    Mar

    -20

    Apr-2

    0

    May

    -20

    Jun-

    20

    Jul-2

    0

    Aug-

    20

    Sep-

    20

    40%Satisfied

    6%Don’t know

    54%Dissatisfied

    July 2019 – September 2020

    40%Satisfied

    54%Dissatisfied

    Source: Ipsos MORI Political Monitor

    8

    Are you satisfied or dissatisfied with the way Boris Johnson is doing his job as prime minister?

    40%

    6%

    54%

    Base: 1,013 British adults 18+, 11-18 September 2020

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Boris Johnson: Satisfaction among Conservative supporters

    September 2020

    79%Satisfied

    3%Don’t know

    18%Dissatisfied

    Source: Ipsos MORI Political Monitor

    9

    Are you satisfied or dissatisfied with the way Boris Johnson is doing his job as prime minister?

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Jul-1

    9

    Sep-

    19

    Oct

    -19

    Dec

    -19

    Jan-

    20

    Feb-

    20

    Mar

    -20

    Apr-2

    0

    May

    -20

    Jun-

    20

    Jul-2

    0

    Aug-

    20

    Sep-

    20

    79%Satisfied

    18%Dissatisfied

    79%

    3%

    18%

    Net = +61

    July 2019 – September 2020

    Base: 305 Conservative party supporters aged 18+, 11-18 September 2020

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Net satisfaction with Prime Ministers (1979-2020)

    10

    Number of months after becoming prime minister

    Net satisfaction

    Johnson

    Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone Base: c.1,000 British adults each month

    Blair

    Major

    Cameron

    Johnson

    Brown

    Thatcher

    May

    Source: Ipsos MORI Political Monitor

    How satisfied or dissatisfied are you with the way … is doing his/her job as prime minister?

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Net satisfaction with the Government (1979 – 2020)

    11

    Blair’s gov

    Major’s gov

    Cameron’s gov

    Johnson’s gov

    Brown’s gov

    Thatcher’s gov

    May’s gov Net satisfaction

    Johnson’s Gov

    Number of months after assuming government

    Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone Base: c.1,000 British adults each month Source: Ipsos MORI Political Monitor

    How satisfied or dissatisfied are you with the way the government is running the country?

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Keir Starmer: Satisfaction

    Net = +16

    September 2020

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Jun-

    20

    Jul-2

    0

    Aug-

    20

    Sep-

    20

    43%Satisfied

    31%Don’t know

    27%Dissatisfied

    June – September 2020

    43%Satisfied

    27%Dissatisfied

    Source: Ipsos MORI Political Monitor

    12

    43%

    31%

    27%

    Are you satisfied or dissatisfied with the way Keir Starmer is doing his job as leader of the Labour Party?

    Base: 1,013 British adults 18+, 11-18 September 2020

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Starmer

    Corbyn

    Blair

    Smith

    Kinnock

    Miliband

    Foot

    Cameron

    Duncan-smith

    Hague

    Howard

    Net satisfaction with Opposition Leaders (1980 – 2020)

    Net

    sat

    isfa

    ctio

    n

    Number of months after becoming opposition leader

    Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone Base: c.1,000 British adults each month Source: Ipsos MORI Political Monitor

    13

    How satisfied or dissatisfied are you with the way … is doing his job as leader of the … Party?

    Starmer

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Net = +56

    September 2020

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Jun-

    20

    Jul-2

    0

    Aug-

    20

    Sep-

    20

    69%Satisfied

    18%Don’t know

    13%Dissatisfied

    June 2020 – September 2020

    69%Satisfied

    13%Dissatisfied

    Source: Ipsos MORI Political Monitor

    14

    69%

    18%

    13%

    Keir Starmer: Satisfaction amongst Labour supportersAre you satisfied or dissatisfied with the way Keir Starmer is doing his job as leader of the Labour Party?

    Base: 333 Labour party supporters aged 18+, 11-18 September 2020

  • © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

    ECONOMICOPTIMISM

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Economic Optimism Index

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Jan-

    07Ju

    l-07

    Dec

    -07

    Apr-0

    8Au

    g-08

    Dec

    -08

    Apr-0

    9Au

    g-09

    Dec

    -09

    Apr-1

    0Se

    p-10

    Jan-

    11M

    ay-1

    1Se

    p-11

    Jan-

    12M

    ay-1

    2Se

    p-12

    Jan-

    13M

    ay-1

    3Se

    p-13

    Jan-

    14M

    ay-1

    4Se

    p-14

    Jan-

    15Ap

    r-15

    Oct

    -15

    Feb-

    16Ju

    n-16

    Oct

    -16

    Feb-

    17Ju

    l-17

    Jan-

    18Ju

    n-18

    Dec

    -18

    Jun-

    19D

    ec-1

    9Ap

    r-20

    Aug-

    20EOI = -45

    September 2020 January 2007– September 2020

    21%Improve

    10%Stay the same

    Source: Ipsos MORI Political Monitor

    66%Get worse

    66%10%

    21%

    3%66%Get worse

    10%Stay the same

    21%Improve

    3%Don’t know

    16

    Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months?

    Base: 1,013 British adults 18+, 11-18 September 2020

    Sep-

    20

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Economic Optimism Index(1998-2020)

    17

    -80

    -60

    -40

    -20

    0

    20

    40

    Jan

    1998

    Oct

    199

    8

    Jul 1

    999

    Apr 2

    000

    Jan

    2001

    Oct

    200

    1

    Jul 2

    002

    Apr 2

    003

    Jan

    2004

    Oct

    200

    4

    Jul 2

    005

    Apr 2

    006

    Jan

    2007

    Oct

    200

    7

    Jul 2

    008

    Apr 2

    009

    Jan

    2010

    Oct

    201

    0

    Jul 2

    011

    Apr 2

    012

    Jan

    2013

    Oct

    201

    3

    Jul 2

    014

    Apr 2

    015

    Jan

    2016

    Oct

    201

    6

    Jul 2

    017

    Apr 2

    018

    Jan

    2019

    Oct

    201

    9

    Jul 2

    020

    Base: c.1,000 British adults 18+ each month Source: Ipsos MORI Political Monitor

    Net optimism

    -45%

    Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months?

    Sep

    2020

  • © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

    LABOUR LEADERSHIP CONTEST

    THE CORONAVIRUS

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Source: Ipsos MORI Political Monitor

    19

    The Government’s handling of the Coronavirus outbreakOverall, how well or badly do you think the Government has handled the coronavirus outbreak so far?

    Very/fairly well

    Very/fairly badly49%

    40%

    42%

    32%35%

    44%

    40%

    50%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20

    Base: c.1,000 British adults 18+ each month

    March – September 2020

  • © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

    LEADERSAND PARTIES

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Leader image:Johnson v Starmer

    21

    I am going to read out some things both favourable and unfavourable that have been said about various politicians. Which of these, if any, do you think apply to…

    Keir Starmer

    Boris Johnson 42%

    21%

    36%

    43%

    29%

    25%

    27%

    50%

    43%

    31%

    44%

    30%

    46%

    27%

    68%

    30%

    67%

    58%

    43%

    30%

    32%

    37%A capable leader

    Good in a crisis

    Has sound judgement

    Understands the problems facing Britain

    Out of touch with ordinary people

    Has got a lot of personality

    Gives me confidencefor Britain’s future

    Patriotic

    More honest than most politicians

    More style than substance

    A good representative for Britain on the world stage

    Starmer lead +7

    Starmer lead +13Starmer lead +7

    Starmer lead +9

    Starmer lead +12

    Johnson lead +42Johnson lead +1Johnson lead +25

    Starmer lead -25

    Starmer lead -31

    Base: 1,013 British adults 18+, 11-18 September 2020

    Tie

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Leader image:Starmer v Corbyn

    22

    I am going to read out some things both favourable and unfavourable that have been said about various politicians. Which of these, if any, do you think apply to…

    Keir StarmerSept ‘20 20%

    27%

    37%

    36%

    19%

    25%

    45%

    43%

    25%

    20%

    21%

    42%

    21%

    36%

    43%

    29%

    25%

    27%

    50%

    43%

    31%

    44%A capable leader

    Good in a crisis

    Has sound judgement

    Understands the problems facing Britain

    Out of touch with ordinary people

    Has got a lot of personality

    Gives me confidencefor Britain’s future

    Patriotic

    More honest than most politicians

    More style than substance

    A good representative for Britain on the world stage

    Starmer lead +23

    Starmer lead +18Starmer lead +7

    Starmer lead +22

    Tie

    Starmer lead -6

    Starmer lead -18

    Base: 1,013 British adults 18+, 11-18 September 2020

    Jeremy CorbynSept ‘19

    Starmer lead +11

    Starmer lead +10Starmer lead +7

    Tie

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Leader image:Johnson trend

    23

    I am going to read out some things both favourable and unfavourable that have been said about various politicians. Which of these, if any, do you think apply to…

    Boris JohnsonSept ‘20

    30%

    56%

    27%

    63%

    30%

    76%

    60%

    43%

    31%

    32%

    36%

    30%

    46%

    27%

    68%

    30%

    67%

    58%

    43%

    30%

    32%

    37%A capable leader

    Good in a crisis

    Has sound judgement

    Understands the problems facing Britain

    Out of touch with ordinary people

    Has got a lot of personality

    Gives me confidencefor Britain’s future

    Patriotic

    More honest than most politicians

    More style than substance

    A good representative for Britain on the world stage

    Base: 1,013 British adults 18+, 11-18 September 2020

    Boris JohnsonSept ‘19

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Likeability of party leaders: 2007-2020Which of these statements come closest to your views of … and the … party?

    24

    Base: c.1000 British adults 18+ each month Source: Ipsos MORI Political Monitor

    36%

    54%

    45% 47%41% 43%

    48%44%

    60%

    38%

    39%

    44%

    45%

    36%29%

    35% 36% 37%

    30% 31% 30%

    37%

    46%

    32%

    23%

    51%

    0%

    20%

    40%

    60%

    80%

    2007

    2008

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020GE2010 GE2015 GE2017

    Like the leader of the Labour party

    Gordon Brown

    David Cameron

    Ed Miliband

    Theresa May Boris

    Johnson

    Jeremy Corbyn

    Like the leader of the Conservatives

    Keir Starmer

    GE2019

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Likeability of the parties: 2007-2019Which of these statements come closest to your views of … and the … party?

    25

    Base: c.1000 British adults 18+ each month Source: Ipsos MORI Political Monitor

    29%

    43%

    39% 37% 35%38%

    42% 41%38% 38%

    38% 42%

    42%38%

    39%

    45%51% 49% 50%

    52%46%

    54%57%

    49%

    38%

    0%

    20%

    40%

    60%

    80%

    2007

    2008

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020GE2010 GE2015 GE2017

    Gordon Brown

    David Cameron

    Ed Miliband

    Theresa May

    Boris Johnson

    Jeremy Corbyn

    Like the Labour party Like the Conservative party

    KeirStarmer

    GE2019

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Likeability of the Labour party and its leaders: 2007-2019Which of these statements come closest to your views of … and the Labour party?

    26

    Base: c.1000 British adults 18+ each month Source: Ipsos MORI Political Monitor

    36%29%

    35% 36% 37%

    30% 31% 30%

    37%

    46%

    32%

    23%

    51%

    38% 39% 39%45%

    51% 49% 50%52%

    46%

    54%57%

    49%

    38%

    0%

    20%

    40%

    60%

    80%

    2007

    2008

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    GE2010 GE2015 GE2017

    Like the Labour party Like the leader of the Labour party

    Gordon Brown Jeremy CorbynEd MilibandGE2019

    Keir Starmer

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Likeability of the Conservative party and its leaders: 2007-2019Which of these statements come closest to your views of … and the Conservative party?

    27

    Base: c.1000 British adults 18+ each month Source: Ipsos MORI Political Monitor

    36%

    54%

    45% 47%41% 43%

    48%44%

    60%

    39%

    44% 45%

    29%

    43%39% 37% 35%

    38%42% 41%

    38% 38%38% 42% 42%

    0%

    20%

    40%

    60%

    80%

    2007

    2008

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    GE2010 GE2015 GE2017

    Like the Conservative party Like the leader of the Conservatives

    David Cameron Theresa May Boris JohnsonGE2019

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Likeability: Boris Johnson and the Conservative partyWhich of these statements come closest to your views of Boris Johnson, and the Conservative party?

    28

    30%I like Boris Johnson and

    I like the Conservative party

    5%Don’t know

    15%I like Boris Johnson but I do not

    like the Conservative party

    12%I do not like Boris Johnson but

    I like the Conservative party

    39%I do not like Boris Johnson and I

    do not like the Conservative party

    Boris Johnson and the Conservative party

    Total like Boris Johnson 45%

    Total do not like Boris Johnson 51%

    Total like the Conservative party 42%

    Total do not like the Conservative party 54%

    Source: Ipsos MORI Political MonitorBase: 1,013 British adults 18+, 11-18 September 2020

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Likeability: Keir Starmer and the Labour partyWhich of these statements come closest to your views of Keir Starmer, and the Labour party?

    29

    26%I like Keir Starmer andI like the Labour party

    14%Don’t know

    25%I like Keir Starmer but I do not

    like the Labour party

    12%I do not like Keir Starmer but

    I like the Labour party

    23%I do not like Keir Starmer and I

    do not like the Labour party

    Keir Starmer and the Labour party

    Total like Keir Starmer 51%

    Total do not like Keir Starmer 35%

    Total like the Labour party 38%

    Total do not like the Labour party 48%

    Source: Ipsos MORI Political MonitorBase: 1,013 British adults 18+, 11-18 September 2020

  • © Ipsos | Ipsos MORI Political Monitor | September 2020

    Likeability: Labour leader and partyWhich of these statements come closest to your views of Keir Starmer/Jeremy Corbyn, and the Labour party?

    30

    Source: Ipsos MORI Political MonitorBase: 1,013 British adults 18+, 11-18 September 2020

    49%

    23%

    4%

    44%

    29%

    3%

    20%

    38%

    51%

    14%

    23%

    12%

    25%

    26%I like the leader and the Labour party

    I like the leader but do like not the Labour party

    I do not like the leader but do like the Labour party

    I do not like either the leader or the Labour party

    Don’t know

    Total “like” the Labour leader

    Total “like” the Labour party

    Keir StarmerSept ‘20

    Jeremy CorbynNov ‘19

  • Gideon SkinnerResearch [email protected]

    Keiran PedleyResearch [email protected]

    Cameron GarrettSenior Research [email protected]

    Ipsos MORISeptember 2020 Political Monitor

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    Dylan SpielmanResearch [email protected]

    Slide Number 1Slide Number 2Voting Intention:�September 2020Headline voting intention:�Since the 2015 General Election�Headline voting intention:�January ‘04 – September ‘20�Slide Number 6Satisfaction with leaders and the Government: September 2020�Boris Johnson: �Satisfaction�Boris Johnson: �Satisfaction among Conservative supporters�Net satisfaction with Prime Ministers (1979-2020)�Net satisfaction with the Government (1979 – 2020)�Keir Starmer: �Satisfaction�Net satisfaction with Opposition Leaders �(1980 – 2020)�Keir Starmer: �Satisfaction amongst Labour supporters�Slide Number 15Economic Optimism Index�Economic Optimism Index�(1998-2020)�Slide Number 18The Government’s handling of the Coronavirus outbreakSlide Number 20Leader image:�Johnson v Starmer�Leader image:�Starmer v Corbyn�Leader image:�Johnson trend�Likeability of party leaders: 2007-2020�Likeability of the parties: 2007-2019�Likeability of the Labour party and its leaders: 2007-2019�Likeability of the Conservative party and its leaders: 2007-2019�Likeability: Boris Johnson and the Conservative party�Likeability: Keir Starmer and the Labour party�Likeability: Labour leader and party�Slide Number 31