2015 october grayreports - student demand trends

GRAYREPORTS Demand for Educational Programs

www.GrayAssociates.com

Results through October 2015

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GRAY For more information please contact Gray Associates. Email: [email protected]

Who Is Gray?

GrayData

Completions

Enrollment Pricing Employment BLS/O*NET

Placement Rates Gray Research

Industry Inquiries GrayReports

Demographics US Census

Job Postings WANTED Analytics

Students Programs Strategy Locations §  Demographic priorities §  Geo-priorities §  Market share

§  City selection §  Location selection §  Relocation analysis §  Consolidation

§  Program selection §  Program development §  Curriculum enhancement §  Market reports

§  Business strategy §  Strategy implementation §  Pricing §  Outcome improvement

Advanced Analytics Predictive Models

Geo-Analytics

Clients: Higher Education Institutions and Investors

Competition (IPEDS)

Program Evaluation System

§  Custom Scoring

§  Scorecards

-  By Program

-  By Market

-  100+ Markets

-  800+ Programs



What is GrayReports?

GrayReports tracks demand for higher education.

§  Today’s webinar and monthly industry trend reports are free. §  Paid subscribers receive custom monthly reports for their markets and programs. §  Paid subscribers also have on-line access to detailed data for their programs and markets.

Over 40 million qualified inquiries January 2012 to the present

Over 800,000 new inquiries in October 2015 Over 200 programs with over 10,000 inquiries

Over 300 cities with over 10,000 inquiries



Key Demand Trends and Observations

Demand is up!

§  In October, overall inquiries are up year over year. ─  First back-to-back increases in a very long time (September was up 3%) ─ Up 14% overall year-over-year ─  Internal/branded inquiries up 29% ─ On-line programs up 46% ─  Even inquiries for on-ground programs rose 2.7% ─ Master’s-degree and Doctoral programs up 79% and 64%, respectively

§  Conversion rates are also up—and will get better.



Agenda

1.  National Inquiry Trends

2.  Inquiries and Conversions: On-Line vs. On-Ground Programs

3.  Views by Program and Segment

4.  Program Feasibility Study

5.  Summary



Overall Student Inquiries (All Sources)

For two months in a row, student inquiry volumes for higher education have surpassed 2014 levels.

§  Before September of 2015, May of 2014 was the last time we experienced year-over-year growth. §  Year-to-date, 2015 inquiry volumes rest 4% behind 2014 levels. §  But, October jumped 14% year-over-year.

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

National Inquiries All Programs and Award Levels 2014 2015

14% YOY



Branded Inquiries: Overall Results

Branded student inquiries are booming for higher education institutions.

§  Year-to-date, 2015 branded inquiries were up 5.2% versus 2014. §  After a weak summer, October was the third consecutive month with year-over-year growth.

§  Year-over-year, September 2015 was up 14% and October branded inquiries were up almost 30%.

0

50000

100000

150000

200000

250000

300000


National Branded Inquiries All Programs and Award Levels 2014 2015

29% YOY



1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.

3.5% 3.0%

1.9% 2.8%

2.5%

1.8%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%


Education Industry Conversion Rates 2014 2015 Average Immature Conversion Rate

Inquiry to Application: Conversion Rates

Conversion rates for higher education continued to trend up–July may yet hit 2014 levels. §  In August, for the first time in 2015, the conversion rate beat year-ago levels. §  August, September and October (all immature months) are ahead of the average pace. §  The conversion rate for July, the most recent mature month, was 3.8%.

Immature Months1

2015 Mature Month Average: 3.3%



Average Price for Pay-per-Lead Inquiries

The price of an external inquiry for higher education has averaged about $45 for four consecutive months.

§  Through August, prices rose year-over-year in 7 out of 8 months. §  But, the average price in October was $44.96–down 1% year-over-year; September prices also fell.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.41 $44.79 $42.18 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.96

$30

$32

$34

$36

$38

$40

$42

$44

$46

$48

Average Price per Inquiry for PPI All Programs and Award Levels

Note: PPI means “Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.



Agenda





5.  Summary



Inquiries for On-Line Programs Education Industry Inquiries: YOY Percent Change Student demand for on-line programs rose a whopping 46% in October.

§  October follows a September that exceeded year-ago inquiry volumes by 20%. §  Year-to-date inquiries for on-line programs have now surpassed 2014 levels by 1%.

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000


Inquiries

Inquiries for On-Line Programs All Programs and Award Levels

2014 2015

46% YOY



Student Inquiry Conversions for On-Line Programs

July fell 19% below last year’s conversion volume. August and September are ahead—and will get better.

§  Year-to-date, conversions for on-line higher education programs are down 15%. §  August and September are already up over 10% and are likely to finish up 15% or more.


0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000


Inquiry Conversions for On-Line Programs All Programs and Award Levels

2014 2015

Immature Months1 -19% YOY



Inquiries for On-Ground Programs

For the first time this year, student demand for on-campus programs grew in October.

§  Year-to-date, student demand for on-ground programs has dipped 11% behind 2014 levels. §  In contrast, Q4 got off to a promising start, October surpassed 2014 by 2.7%.

2012

0 50,000

100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000


Inquiries

Inquiries for On-Ground Programs All Programs and Award Levels

2014 2015

+2.7% YOY



On-campus programs in higher education continue to struggle for applications. §  July matured 38% behind year-ago levels. §  Excluding immature months (August through October) 2015 is 32% behind 2014. §  It is too early to tell, but October does not look promising.

0 2,000 4,000 6,000 8,000

10,000 12,000 14,000 16,000 18,000 20,000


Inquiry Conversions for On-Ground Programs All Programs and Award Levels

2014 2015

Immature Months1

Student Inquiry Conversions for On-Ground Programs


-38% YOY



Agenda





5.  Summary



Largest Programs: October Growth

Three of the five largest programs in higher education experienced year-over-year positive growth.

§  Registered Nursing continued to be the hottest large program–up 114% in October of 2015. §  Criminal Justice and Business Administration grew 27% and 17% respectively. §  Medical/Clinical Assistant and Health Care Administration shrank in September and again in October.

-1%

-38%

-77%

-28% -15%

114%

27% 17%

-13% -23%

-100%

-50%

0%

50%

100%

150%

Registered Nursing Business Administration and Management

Criminal Justice/Police Science

Medical/Clinical Assistant Health Care Administration

Demand for Higher Education Year-over-Year Change in October Inquiries

Five Largest Programs

2014 YoY % Change 2015 YoY % Change



-89%

-26% -41% -22% -26%

309%

201%

150% 136% 135%

-120%

-70%

-20%

30%

80%

130%

180%

230%

280%

330%

Computer and Information Sciences

Educational Leadership and Administration

Medical Office Assistant Music Medical Insurance Coding Specialist

Year-over-Year Change in October Inquiries Five Fastest-Growing Programs


The 5 Fastest-Growing Programs in October

The programs on our list of fastest-growers continues to evolve.

§  New Arrivals: Computer and Information Sciences, Medical Office Assistant and Music §  Three-peats: Educational Leadership and Administration §  The year-over-year student demand for Computer and Information Sciences has more than tripled.

1.  Includes only the top 75 programs (ranked on total inquiry volume since January 2012). Minimum of 1,000 inquiries in 2014.



Student Inquiries: Largest Cities

Student demand in all five of the largest cities for higher education is down at least 14%. §  Of these cities, Atlanta fell the least in 2015. §  Chicago, Philadelphia, Los Angeles and New York dropped 21% or more.

-20% -19% -22%

-15%

-11% -14%

-21% -22% -23% -24%

-30%

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

Atlanta, GA Chicago, IL Philadelphia, PA Los Angeles, CA New York, NY

Year-over-Year Change in October Inquiries Top Five Cities for Inquiries 2014 YoY % Change 2015 YoY % Change

Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.



Fastest-Growing Cities for All Inquiries

Up 47%, New Orleans unseated Oklahoma City as the fastest-growing city in higher education.

§  In October, Seattle replaced Tucson on the list of fastest-growers. ─  This is the only change to the top 5 programs from September of 2015.

§  All programs grew at least 20% compared to October of 2015.

1. Includes only the top 75 cities by inquiry volume since January 2012. Data includes a 15-mile radius from the center of the CBSA.

-52% -43%

-34%

1%

-34%

47%

31% 28% 23% 20%

-70%

-50%

-30%

-10%

10%

30%

50%

70%

New Orleans, LA Seattle, WA Houston, TX Oklahoma City, OK Las Vegas, NV

Year-over-Year Change in October Inquiries Five Fastest-Growing Cities for All Inquiries




79%

64%

17%

16%

14%

0%

-4%

-4%

-35% -10% 15% 40% 65%

Master's

Doctorate

Bachelor's

Online Programs

Branded Inquiries

External Inquiries

Certificates

On-campus Programs

Year-over-Year Percentage Change in Inquiries 2014 vs. 2015 (August – October)

Inquiry Volumes by Category – Trailing 3 Months

Over the last three months, interest in Master’s-degree programs grew the fastest.

§  On-ground programs declined 4%, while on-line programs increased 16%. §  Interest in Bachelor’s degrees jumped 17%. §  Inquiries for doctoral programs rose 65%.

Monthly Average



536% 42% 42%

12% 6% 5% 4% 3% 1%

-1% -1%

-6% -16% -18%

-63%

-100% 0% 100% 200% 300% 400% 500%

Internal: Social Media Branded: Organic Branded: All Other Internal Branded: PPC Branded: Website Branded: Display Branded: Interactive Branded: PPC - Inbound Call External: PPL External: Affiliate - PPC External: Affiliate Branded: Offline Media Branded: Referral Branded: Email Branded: Inbound Phone

Year-over-Year Percentage Change in Inquiries by Channel All Programs and Award Levels

Inquiry Volumes by Channel in Trailing 3 Months

Inquiries via Social Media and Inbound Phone Call channels are headed in opposite directions–fast.



Sustainers vs. Strugglers: Inquiry Volume

Strugglers seem to be recovering fast, after a long, tough stretch.

-12% -15% -15% -12%

0%

-3% -13% -16%

-31% -44% -46%

-27%

49% 45% 32%

11% 11% 6%

-2% -8% -3% -3% -7% -5%

-50%

-30%

-10%

10%

30%

50%


Sustainers vs. Strugglers Year-over-Year Change in Inquiry Volumes 2014

-15% -11% -8%

-4%

-20% -12% -14%

-8%

7%

24%

-3% -5%

0% 1%

-2%

12% 14% 9%

-5% 0%

-20%

-10%

0%

10%

20%

30%


Year-over-Year Change in Inquiry Volumes 2015

Strugglers

Sustainers



Agenda





5.  Summary

Confidential www.GrayAssociates.com 24 Confidential

Program Profile: M.S. in Engineering and Technology

Management (ETM)

October 2015

Confidential www.GrayAssociates.com 25

Contents

1.  Summary

2.  Student Demand

3.  Competition

4.  Employment

5.  Academic Program Descriptions


Overview of Program Profiles

§  Each profile contains: –  A summary of the program, including: CIP description, student demand, employment, and

competition –  Corresponding descriptions of Standard Occupation Codes (SOCs) –  Completions information, by sector and schools –  Student inquiry trends –  Job postings, skills and certifications, advertised job titles, and leading employers –  Selected competitors’ program and course descriptions

§  Program CIP codes have been mapped to employment SOC codes. –  Identify relevant BLS jobs and skills –  Map to job postings for the program

§  WANTED Analytics usually shows more job postings than BLS. –  BLS forecasts new jobs due to growth and retirement, but not replacement –  WANTED includes replacement, increased churn may cause a spike in postings

Program profiles provide an in-depth evaluation of the market for a program.


Sources

GrayData §  Employment Overview and Outlook: http://www.bls.gov/ooh/a-z-index.htm

§  CIP Description: http://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55

§  SOC Description: https://www.onetonline.org/

§  Student Inquiry Data

§  Completions: The Integrated Postsecondary Education Data System (IPEDS)

§  Job Postings, Skills, Certifications and Employers: WANTED Analytics

§  Academic Program Descriptions: Competitors’ websites

GrayData integrates a number of sources to create program profiles.


Gray relied primarily on the following information sources to develop this profile.

Program Data Sources

Item Information Source Comments

Proposed program

MS in ETM (IPEDS CIPs 15.1501, Master’s degrees)

Benchmark program

Master’s in Organizational Leadership (IPEDS CIP 52.0213, Master’s degrees)

Student demand (market inquiries)

GrayData sample of over 40 million higher-education inquiries, coded by CIP and intended degree

Relevant occupations for graduates

See next page

Student demand (completions) IPEDS-reported graduates in relevant fields

Employment, job growth, wages

Bureau of Labor Statistics (Employment Projections 2012-2022, 2014-15 Occupational Outlook Handbook)

Captured for selected relevant occupations

Job postings, credentials, hiring difficulty

WANTED Analytics Captured for selected relevant occupations

Competition IPEDS reported graduates by institution


Program CIP and Occupation SOC Codes

§  Depending on program focus, we could use different, or even combine CIP and SOC codes to define the program.

§  Gray works with you to define the program to analyze relevant CIP and SOCs. §  For this profile we used the following CIP and SOC to define Engineering and

Technology Management.

As with related occupations (SOCs), there are many program codes (CIPs) related to Engineering and Technology Management, but none are focused on ETM.

CIP Code CIP Title Included?

15.1501 Engineering/Industrial Management. Yes

11.0103 Informa-on Technology. No

11.1005 Informa-on Technology Project Management. No

SOC Code SOC Title Included?

11-‐9041 Architectural and Engineering Managers Yes

11-‐3051 Industrial Produc-on Managers No

17-‐3026 Industrial Engineering Technicians No

11-‐3021 Computer and Informa-on Systems Managers No

15-‐1122 Informa-on Security Analysts No


Summary Completions for M.S. in ETM are steadily increasing but employment growth is slow. §  ETM is similar to the benchmark program, Master’s in Organizational Leadership. §  Also, similar to the current program structure, ETM may fit well as a concentration in an MBA

program.

Proposed Benchmark Program

MS in ETM MSOL Comments

Student Demand

2015 YTD Master’s student Inquiries/month1 88 556 Very few inquiries for Master’s programs with the words

“Engineering, Technology and Management”

Inquiry Trends (2015 YoY Change) -25% +617%

Job Opportunities2

BLS Job Growth (10-year CAGR) 0.7% 1.2% BLS Annual Job Openings 6,060 30,775 JOG (job openings per graduate) 1.5 14.8 Job Postings (last 12 Months) 185,133 215,188 Hiring Difficulty (100 = most difficult) 27 48

Competition 2014 Completions 4,136 2,907 Price Per Inquiry $77.33 $50.92 Number of Competitors Total/Online 86/35 88/49

Degrees and Wages

BLS % Of Employed: Assoc and below 17% 43% BLS % Of Employed: Bachelor’s 26% 36% BLS % Of Employed: Master’s 35% 17% BLS % Of Employed: Doctoral 22% 4% Wages (WANTED: Median Salary) $124,900 $85,000

1. Competitors for ETM are primarily well-known public and private universities, who do not advertise, which depresses inquiry volume in our sample.

2. MSOL employment data (BLS and WANTED) calculations use a combination of 16 different SOCs, which together apply to a much broader range of degrees than just MSOL. MS in ETM employment calculations use 1 SOC.


Below is a description of the instructional program (CIP) and its associated jobs (SOC).

Program and Occupation Description

Classification of Instructional Program (CIP) Engineering/Industrial Management. (15.1501)*

Definition: A program that focuses on the application of engineering principles to the planning and operational management of industrial and manufacturing operations, and prepares individuals to plan and manage such operations. Includes instruction in accounting, engineering economy, financial management, industrial and human resources management, industrial psychology, management information systems, mathematical modeling and optimization, quality control, operations research, safety and health issues, and environmental program management. §  Below bachelor's degree: 1% §  Bachelor’s degree: 18% §  Post-baccalaureate certificate: 6% §  Master’s degree: 74% §  Above master’s degree: 1%

Standard Occupational Codes (SOCs) Architectural and Engineering Managers (11-9041.00)**

Definition: Plan, direct, or coordinate activities in such fields as architecture and engineering or research and development in these fields. Sample of reported job titles: Chief Engineer, Civil Engineering Manager, Director of Engineering, Engineering Group Manager, Engineering Manager, Engineering Program Manager, Principal Engineer, Project Engineer, Project Engineering Manager, Project Manager Tasks: §  Manage the coordination and overall integration of technical activities in architecture or engineering projects. See more occupations

related to this task. §  Direct, review, or approve project design changes. See more occupations related to this task. §  Confer with management, production, or marketing staff to discuss project specifications or procedures. See more occupations related to

this task. §  Present and explain proposals, reports, or findings to clients. See more occupations related to this task. §  Consult or negotiate with clients to prepare project specifications. Employer Requirement: Most of these occupations require graduate school. For example, they may require a master's degree, and some require a Ph.D., M.D., or J.D. (law degree).

*IPEDS 2010 CIP Classification, **ONET


Student Demand: GrayData Inquiry Trends

§  For the most recent 12 months, there has been a small, erratic flow of inquiries. -  There are less than 26 inquiries per month, which may reflect limited use of paid inquiries by

public colleges, or a small sample. -  Inquiries are down about 7% year-over-year. -  Inquiries fluctuate from 5-10 to over 20 on a monthly basis.

Inquiries have been relatively flat with a spike in April and May of 2014.

Source: GrayReports inquiries for Technology and Engineering Management (MBA).

0

5

10

15

20

25

30


2013

2014

2015


California and Texas had the most inquiries for ETM.

Student Demand: GrayData Inquiry Map

Source: GrayReports inquiries for Technology and Engineering Management (MBA).


74% of ETM graduates receive a Master’s degree – 18% receive a Bachelor’s.

Student Demand: 2014 Completions by Award Level

2 22

737 253

3,067

3 52 -

500 1,000 1,500 2,000 2,500 3,000 3,500

Completions by Award Level

Source: IPEDs Completions for CIP 15.1501


ETM completions are split between Private not-for-profit and Public.

Student Demand: 2014 Completions by Sector

1

1,520 1,546

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Private for-profit Private not-for-profit Public

Completions by Sector

Source: IPEDs Completions for CIP 15.1501


Employment: Occupation Overview

Overview §  Architectural and engineering managers plan, coordinate, and direct activities in architectural and engineering companies. Job Outlook §  Employment of architectural and engineering managers is projected to grow 7 percent from 2012 to 2022, slower than the average for all occupations.

Employment growth will largely reflect the growth of the industries in which these managers are employed. §  For example, the engineering services industry is projected to grow 21 percent from 2012 to 2022, adding the most new architectural and engineering manager

jobs. Engineering services is composed of consulting firms that provide services to many different industries. Civil engineering services related to the construction of large buildings, roads, and other infrastructure projects are the most common services provided by this industry. Demand for these services is expected to be high as the nation’s aging infrastructure needs repair and expansion. Mechanical and electrical engineering services are also commonly provided by this industry and will continue to be used on many different projects.

§  However, employment in manufacturing—the largest industry employing architectural and engineering managers—is projected to decline by 6 percent from 2012 to 2022, impeding overall growth of the occupation.

Education §  The vast majority of architectural and engineering managers have at least a bachelor’s degree in an engineering specialty or a professional degree in

architecture. §  Many also gain business management skills by completing a master’s degree in engineering management (MEM or MsEM) or technology

management (MSTM) or a master’s in business administration (MBA), either before or after advancing to management positions. Employers will sometimes pay for such education. Typically, those who prefer to manage in technical areas pursue an MsEM or MSTM and those interested in more general management skills earn an MBA.

§  Engineering management programs usually include classes in accounting, engineering economics, financial management, industrial and human resources management, and quality control.

§  Technology management programs typically provide instruction in production and operations management, project management, computer applications, quality control, safety and health issues, statistics, and general management principles

Quick Facts

2012 Median Pay $124,870 per year $60.03 per hour

Entry-Level Education Bachelor’s degree

Work Experience in a Related Occupation 5 years or more

Number of Jobs, 2012 193,800

Job Outlook, 2012-22 7% (Slower than average)

Employment Change, 2012-22 13,100


Employment: BLS Projections and Educational Attainment

§  BLS estimates that 31% of 193,800 working in the field have a Master’s degree.

BLS forecasts 60,600 job openings through 2022. BLS does not forecast changes in educational attainment within an occupation.

60,659 64,760

-

50,000

100,000

150,000

200,000

250,000

2012 2022

BLS Employment Outlook for ETM

Associate's and Below

Bachelor's

Master's

Doctoral or professional degree

Source: BLS, Employment Outlook 2012-2022 for SOC 11-9041

CAGR: 0.7%


There are currently 7,856 job postings for ETM jobs nationally. This occupation is relatively easy to fill with a hiring scale score of 27.

Employment: WANTED Analytics Summary

Job Titles

Hiring Scale

Wage

Average hiring scale for jobs requiring a Master’s degree is 45.

Average for all master’s degree occupations: $85,200


216,024 199,073 197,004

209,763

41,777 39,846 41,500 42,465

0

50,000

100,000

150,000

200,000

250,000

Jan - Sep 2012 Jan - Sep 2013 Jan - Sep 2014 Jan - Sep 2015

Job Postings for Engineering and Technology Management

Available Jobs New Jobs

Employment: Job Posting Trends

§  New job postings have increased 2.3% so far in 2015. §  Available jobs grew 6%, suggesting new job postings are not being filled.

New and available job postings for ETM have just started to increase.

Source: Gray Associates analysis of WANTED Analytics job postings for SOC 11-9041.

+2.3%

+6%

+4.5%

-1%

-4.6%

-7.9%


Employment: Most Requested Hard Skills

Quality Assurance is the most requested skill listed in job postings for ETM.

449 454 461 464 470 486 490 528 533 537 538 583 606 631 668 690 707

757 996

1,060 1,100

1,729 1,978

2,034 2,418

4,009

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500

Water treatment Software as a Service

Project management software Capital equipment

Good Manufacturing Practice Mechanical design Electrical systems

Lean Manufacturing Cyber security

User Experience design Microsoft Office Visio

Scrum agile methodology Risk assessment SolidWorks CAD

Preventative maintenance inspections Java

Quality Systems Technical writing

Energy management Instrumentation

Systems Integration Project engineering

Technical support AutoCAD

Quality control Quality Assurance

Most Requested Hard Skills in Job Postings (10.2014 – 9.2015)

Source: Gray’s analysis of WANTED Analytics job postings 10.2014 to 09.2015 for jobs requiring Bachelor’s and above.


Employment: Most Requested Certifications

Professional Engineer is the most requested certification.

128 134 144 176 184 188 209 211 222 226 237 279 281 293 305 352

457 473 509

762 1,069

1,408 1,523

4,076 5,673

0 1,000 2,000 3,000 4,000 5,000 6,000

Leadership in Energy and Environmental Design Accredited Certified Project Manager

ISO TS16949 Computer Aided Design & Drafting

Certified Energy Manager Certified IRB Professional

Six Sigma certification Food safety programs

General contractor Engineer-In-Training

HAZMAT Enterprise Project Management

FAR Part 23 certification Six Sigma Black Belt Design for Six Sigma

American Society of Mechanical Engineers EPA certification

Certified Purchasing Manager Six Sigma Green Belt

Accreditation Board for Engineering and Technology Occupational Safety & Health Administration Certification

Top Secret Sensitive Compartmented Information Project Management Institute

Project Management Professional Professional Engineer

Most Requested Certifications in Job Postings (10.2014 – 9.2014)



Employment: Employers by Number of Job Postings

HDR, GE and Apple are the top three employers in terms of job postings.

165 171 177

200 202

213 221 222 223 228

237 246

253 264

274 280 284

293 294

323 357

475 589

617

0 100 200 300 400 500 600 700

Flextronics The Boeing Company

United Technologies Amazon

ARCADIS Michael Baker Corporation

HNTB Corporation Duke Energy Corporation

Siemens Honeywell CH2M Hill

Black & Veatch Corporation Raytheon Corporation

Lockheed Martin URS Corporation

STI AECOM

Northrop Grumman ACCENTURE

PARSONS CORPORATION Oracle

Apple Inc. General Electric

HDR, Inc.

Employers by Most Job Postings (10.2014 – 9.2015)



Employment: Industries by Number of Job Postings

Manufacturing and Professional, Scientific, and Technical Services are the two largest industries posting for ETM jobs.

25

35

108

154

284

292

435

444

463

524

573

588

660

840

875

920

1,016

1,086

6,309

6,337

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

Agriculture, Forestry, Fishing and Hunting Management of Companies and Enterprises

Arts, Entertainment, and Recreation Mining, Quarrying, and Oil and Gas Extraction

Real Estate and Rental and Leasing Other Services (except Public Administration)

Educational Services Accommodation and Food Services

Finance and Insurance Health Care and Social Assistance

Transportation and Warehousing Public Administration

Utilities Retail Trade

Wholesale Trade Construction

Administrative and Support and Waste Management and Information

Professional, Scientific, and Technical Services Manufacturing

Industries by Most Job Postings (10.2014 – 9.2015)



Completions increased 2.2% from 2013 to 2014.

Competition: 2014 Completions by Institution

0 200 400 600 800

1,000 1,200 1,400 1,600

ETM Completions by Competitor

California State University

University of Illinois Board of Trustees Purdue University

Universidad Politecnica

University of Missouri

New Jersey Institute of Technology

Duke University

Stanford University

George Washington University

University of Arkansas System

Source: IPEDS for CIP 15.1501 for award levels 7 (Master’s Degree).

Company 2010 2011 2012 2013 2014 University of Arkansas System 210 258 254 233 215 George Washington University 168 128 135 142 186 Stanford University 157 173 201 165 160 Duke University 0 0 0 151 149 New Jersey Institute of Technology 109 123 114 80 145 University of Missouri 101 105 135 153 131 Universidad Politecnica 68 100 68 72 119 Purdue University 18 29 149 158 110 University of Illinois Board of Trustees 44 47 82 84 100 California State University 129 145 108 112 87 Other 1,620 1,556 1,685 1,651 1,665 Total 2,624 2,664 2,931 3,001 3,067


ETM is available online at 35 of the 86 institutions. Similarly, 46% of completions come from institutions who offer the online* modality.

Competition: Online vs. On-Ground

1,419

1648

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Completions

Completions by Modality

OnGround

Online

Source: IPEDS for CIP 15.1501 for award levels 7 (Master’s Degree). *Indicated in IPEDS as some or all of the program is available via distance education.

Company 2014 University of Arkansas System 215 Stanford University 160 New Jersey Institute of Technology 145 University of Missouri 131 Purdue University 110 National University System 44 Drexel University 40 Illinois Institute of Technology 36 University of Houston System 35 Southern Methodist University 33 Robert Morris University 32 Johns Hopkins University 30 Eastern Michigan University 28 The University of Tennessee System 27 University of Michigan 25 Missouri State University 24 The University of Louisiana System 22 Indiana University-Purdue University 20 Western New England University 20 Washington State University 19

Top 20 Online Institutions


Competition: Washington State University

ETM is offered as a Master’s degree and is available both on-ground and online.

Source: https://etm.wsu.edu/

School Possible CIPs CIP Title 2014 Completions

Engineering 15.1501 Engineering/Industrial Management. 36


Competition: Washington State University Catalog

§  A Master’s Degree in Engineering and Technology Management requires 30 semester hours (10 courses) of coursework and two to four credits of a final non-thesis project report or comprehensive exam (E M 702). The program is interdisciplinary, with course offerings in engineering management and technology-related business courses. Up to four graduate engineering electives from a student’s technical discipline may also be applied to completion of the degree, although such electives are not available from program faculty. For transfer students, a minimum of 50 percent of total credits must be from WSU’s ETM program.

§  Degree Requirements –  Degree requirements include at least one course from each of the following six core areas, four electives, and E M 702.

§  Courses:

ETM is offered as a Master’s degree and is available both on-ground and online.

Source: https://etm.wsu.edu/

§  MANAGING ORGANIZATIONS AND PEOPLE –  E M 501 Management of Organizations –  E M 522 Leadership, Supervision and Management

§  MANAGING FINANCIAL RESOURCES –  E M 505 Finance for Technical Systems –  E M 545 Technical Decision Analysis

§  MANAGING WITH ANALYTICAL METHODS –  E M 540 Operations Research for Managers –  E M 560 Integrated Supply Chain Management

§  MANAGING PROJECTS –  E M 564 Project Management –  E M 520 Contract Project Management

§  MANAGING VARIABILITY –  E M 580 Quality Control and Reliability –  E M 585 Quality Improvement Using Design of

Experiments –  E M 503 Managing Variability and Uncertainty

§  MANAGING STRATEGY –  E M 526 Constraints Management –  E M 575 Performance Management in Technical

Organizations –  E M 591 Strategic Management of Technology and

Innovation –  E M 702 MASTER’S SPECIAL PROBLEMS

§  Directed Study, Exam 2-4 Credits §  ELECTIVES - Students will complete the

program of study with four additional courses from the classes listed above not used to satisfy the core requirements or from the following electives:

–  E M 508 Legal Concepts for Engineering and Technology Managers

–  E M 521 Integrated Project Delivery Methods organized to complete the project

–  E M 523 Sustainable Construction Materials and Methods

–  E M 524 Program and Facilities Management

–  E M 530 Applications of Constraints Management –  E M 534 Contemporary Topics in Constraints

Management –  E M 535 Project Controls in the Construction

Process –  E M 538 Lean Agility –  E M 555 Enterprise Resource Management –  E M 565 Introduction to Systems Engineering –  E M 566 System Engineering Analysis and Practice –  E M 567 System Supportability and Logistics

Management –  E M 570 Six Sigma Quality Management –  E M 578 Conceptual Construction Estimating –  E M 590 Design for Product and Service Realization –  E M 595 and E M 596 are topics courses that change

and will be used to satisfy electives


Competition: Duke University

Duke is a leader in Master’s-level engineering management.

Source: http://memp.pratt.duke.edu/




Competition: Stanford University

ETM is one of six specialties in the Master’s of Management Science and Engineering.

Source: https://msande.stanford.edu/academics/graduate-programs/masters-program


Engineering 15.1501 Engineering/Industrial

Management. 160


Competition: Northwestern University

ETM is offered both full-time and as a part-time program.

Source: https://msande.stanford.edu/academics/graduate-programs/masters-program




Competition: Colorado School of Mines

ETM is offered as a Master’s degree and positioned as an alternative to an MBA.

Source: http://www.mines.edu/ETM_GS





Agenda





5.  Summary



Key Demand Trends and Observations

For the first time in a long time, student demand trends were significantly positive.

§  Broad-based increases in inquiries in October. ─ Up 14% overall year-over-year ─  First back-to-back increases in a very long time (September was up 3%) ─  Internal/branded inquiries up 29% ─  Inquiries for on-line programs up 46% ─  Inquiries for on-ground programs down less than 3% ─  Inquiries for Master’s-degree and Doctoral programs up 79% and 64%, respectively

§  Conversion rates are now ahead of norms for most recent three months. ─ Conversions of inquiries for on-line programs already above last year for August

and September



Upcoming Gray Associates’ Webinars

Please join us next month!

December Webinar (November Results)

Thursday, December 17th at 2:00 PM EDT



Gray’s Webinar with Keypath Education

Tuesday, December 8th at 1:00 PM EST

Webinar

Selecting Your Program Portfolio: A 360˚ View



Questions and Contacts

Please feel free to contact: Bob Atkins

CEO Gray Associates, Inc.

[email protected]

617-366-2836