carat media newsletter 684 report

7/30/2019 Carat Media NewsLetter 684 Report

1/15

CARAT MEDIA WEEKLY NEWSLETTER

No. 684


2/15

Media Report

Media Report

http://www.prioryautos.co.uk/


3/15

1995

2012927.555.4

70

302,100

25-3433

23%25-34

33/

7:350%25-44

TOYOTA

SUMHOT

4


4/15

2009

20123

13%

35

Image courtesy of blackstock / FreeDigitalPhotos.net
http://tw.news.yahoo.com/%E5%8C%AF%E8%B1%90%E8%A1%9D%E5%88%BA%E4%B8%AD%E5%8F%A4%E8%BB%8A%E5%8A%A0%E7%9B%9F%E5%B8%82%E5%A0%B4-213000339.htmlhttp://tw.news.yahoo.com/%E5%8C%AF%E8%B1%90%E8%A1%9D%E5%88%BA%E4%B8%AD%E5%8F%A4%E8%BB%8A%E5%8A%A0%E7%9B%9F%E5%B8%82%E5%A0%B4-213000339.html


5/15

20082010

2201120125

2008~2012

23,734 32,364 97,627 112,660 107,919

0%

36%

202%

15%-4%

-0.5

0

0.5

1

1.5

2

2.5

-

20,000

40,000

60,000

80,000

100,000

120,000

2008 2009 2010 2011 2012

: AC Nielsen Xprn 2010: Terr/0.110,CATV/0.043,NP/0.377,MG/0.443,RD/0.397,OOH/1.02008: Terr/0.109,CATV/0.034,NP/0.380,MG/0.435,RD/0.410,OOH/1.0 2011: Terr/0.106,CATV/0.050,NP/0.350,MG/0.440,RD/0.400,OOH/1.02009: Terr/0.097,CATV/0.039,NP/0.370,MG/0.435,RD/0.400,OOH/1.0 2012: Terr/0.085,CATV/0.049,NP/0.320,MG/0.430,RD/0.360OOH/1.0

000


6/15

2010HOT

2

2011HOT

2011HOTSUM

2008~2012

AC Nielsen Xprn

000

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2008 2009 2010 2011 2012

HOT Car-OK SAVE SUM Total


7/15

20082009(+)2010167%

2012

802012

68

SUM-

7% 8%14%

3%

16% 33%

55% 41%

29%12 6

5 5

764%

58%

21%

36%

55%

11

3

6

-

5,000

10,000

15,000

20,000

25,000

30,000

2008 2009 2010 2011 2012

12%11% 12%

14%31%

9%

55%

44%

68%

7% 5% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%90%

100%

2010 2011 2012

2008-12 AC Nielsen Xprn & Arianna

000


8/15

20092012(+)

201293%

SAVE-

19%

05% 18%

67% 67%65%

59%

19%

17% 28%

6%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

2008 2009 2010 2011 2012

10% 11%3%

15% 14%

4%

6%

24%

42%

64%69%

28%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012


000

8%

4%


9/15

2010(+)2012

HOT-

0 0 9%6%

13%

0 0

46%

43%

57%

0 0

17%

16%

8%

0 0

27%

34%22%

0

5000

10000

15000

20000

25000

30000

35000

2008 2009 2010 2011 2012

14% 12% 12%

13% 15% 18%

13% 14%17%

50%56% 43%

6% 3% 10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012


000


10/15

2010(+)90

2012

80

Car OK-

0 0

39% 52%

44%

0 0

54%

41%

56%

0 0

7%

8%

-

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2008 2009 2010 2011 2012

49%52%

33%

32% 40%

64%

0%

20%

40%

60%

80%

100%

2010 2011 2012


000


11/15

2010 2011 2012 201020122010

vs.

0

20

40

60

80

100

120

0

200

400

600

800

1000

1200

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Jan-12

Feb-12

Mar-12

Apr-12

May-12

Jun-12

Jul-12

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

SUM SAVE HOT Car

SUM SAVE HOT Car


12/15

SAVE

SAVE

SAVE

09

car OK

1.

2. 140

3. 1020

HOT

HOT!

1. 180

2. //

3. 12

4.

SAVE

1.

2. slogan

1. +SP

2. slogan

HOT

HOT!

SAVE/

1.

2.

3. slogan

HOT

SUMSUM

1.

/150

/12

2.

//

SUMSUM

1. 280

2. //

3. 180

4.

SUMSUM

()

SUMSUM

()

2012201120102009


13/15

Image courtesy of Salvatore Vuono / FreeDigitalPhotos.net


14/15

.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.


15/15

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(02) 2717-5238 ext.9285

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