carat media newsletter 695 report

7/28/2019 Carat Media NewsLetter 695 Report

1/13

CARAT MEDIA WEEKLY NEWSLETTER

No. 695


2/13

Media Report

Media Report

www.amplifytoday.com


3/13

iPod

iTunes IFPI

2013

70%12%

2012200044%

Comscore

Ipsos MediaCT

67%77%

NPD2012

IFPI, 2013
https://www.npd.com/wps/portal/npd/us/news/press-releases/the-npd-group-music-file-sharing-declined-significantly-in-2012/https://www.npd.com/wps/portal/npd/us/news/press-releases/the-npd-group-music-file-sharing-declined-significantly-in-2012/


4/13

Google, Apple

(streaming music service)

(streaming audio)

(Music subscription service)

(broadcast) (on-demand)

30

(ad-supported)

(/)

(/)


5/13

Pandora Internet Radio20002008

67,110

3.9936

40

Wikipedia, CNET

50%

Pandora2011

BMW

Mercedes BenzToyotaFord23

2504PandoraPandora

Premieres

http://www.theregister.co.uk/

(Broadcast)
http://investor.pandora.com/phoenix.zhtml?c=227956&p=irol-newsArticle&ID=1836097&highlight=http://en.wikipedia.org/wiki/Pandora_Radiohttp://news.cnet.com/8301-1023_3-57590852-93/pandora-hits-2.5m-in-car-activations-quadruple-last-years-mark/http://news.cnet.com/8301-1023_3-57590852-93/pandora-hits-2.5m-in-car-activations-quadruple-last-years-mark/http://en.wikipedia.org/wiki/Pandora_Radiohttp://investor.pandora.com/phoenix.zhtml?c=227956&p=irol-newsArticle&ID=1836097&highlight=


6/13

iTunes

6iOS

(iAD)iTunes RadioiTunes

(Broadcast)

/The Verge36

iTunes RadioiTunesiOSMacPC

Apple TViTunes RadioSiri

Twitter4Twitter #MusicApp Store

TwitteriTunes RadioTrending on

TwitterTwitter #Music
http://www.theverge.com/2013/6/11/4418164/apple-itunes-radio-twitter-musichttp://news.chinatimes.com/focus/501013623/112013061200016.htmlhttp://www.36kr.com/p/203921.htmlhttp://www.36kr.com/p/203921.htmlhttp://www.36kr.com/p/203921.htmlhttp://www.36kr.com/p/203921.htmlhttp://news.chinatimes.com/focus/501013623/112013061200016.htmlhttp://www.theverge.com/2013/6/11/4418164/apple-itunes-radio-twitter-music


7/13

KKBOX2004149

20096

(On-demand)

2011/

2012Facebook

/KKBOX

hami

KKBOXKDDIAndroid

LISMO unlimited
http://www.kkbox-inc.com/http://www.kkbox-inc.com/http://www.kkbox-inc.com/http://www.kkbox-inc.com/


8/13

Google5Google Play

Music All Access

9.99

GoogleiOSiTunes Radio

+

Spotify 2008 iOS, Android,

BlackBerry325

2,400600

4()

Spotify2011

Last.fm

2012Samsung

Wikipedia, The Next Webhttp://www.maclife.com/
http://zh.wikipedia.org/wiki/Spotifyhttp://thenextweb.com/insider/2013/03/12/spotify-now-has-in-excess-of-24-million-active-users-with-more-than-6-million-paying-subscribers/http://thenextweb.com/insider/2013/03/12/spotify-now-has-in-excess-of-24-million-active-users-with-more-than-6-million-paying-subscribers/http://zh.wikipedia.org/wiki/Spotify


9/13

4We are haunted

Twitter #Music

Twitter #Music

Twitter #MusiciTunes, Spotify

Rdio

App Store

562.11%

Mashable,USA Today

Twitter music
http://mashable.com/2013/04/18/twitter-music-artists/http://www.usatoday.com/story/tech/columnist/talkingtech/2013/06/20/twitter-music-waiting-to-trend/2434443/http://www.usatoday.com/story/tech/columnist/talkingtech/2013/06/20/twitter-music-waiting-to-trend/2434443/http://venturebeat.files.wordpress.com/2013/06/onavo-insights-e28094-twitter-music.pnghttp://www.usatoday.com/story/tech/columnist/talkingtech/2013/06/20/twitter-music-waiting-to-trend/2434443/http://mashable.com/2013/04/18/twitter-music-artists/


10/13

eMarketer2013Pandora3.7GoogleFacebook

Google

Pandora(Music Genome Project)KKMAN

(MUST)

iTunes Radio Apple

0.1315%

Apple0.1419%

(App)

()
http://lookbook.adage.com/http:/lookbook.adage.com/Digital-Technology/eMarketerhttp://tech.sina.com.cn/i/apple/2013-06-27/12048485409.shtmlhttp://tech.sina.com.cn/i/apple/2013-06-27/12048485409.shtmlhttp://tech.sina.com.cn/i/apple/2013-06-27/12048485409.shtmlhttp://lookbook.adage.com/http:/lookbook.adage.com/Digital-Technology/eMarketer


11/13

(ownership)

Netflix

always connected(bought

media)(earned media)


12/13

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

.


13/13

[email protected]

(02) 2717-5238 ext.9285

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APP for Android APP for iOS
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