carat media newsletter 694 report

7/28/2019 Carat Media NewsLetter 694 Report

1/16

CARAT MEDIA WEEKLY NEWSLETTER

No. 694


2/16

Media Report

Media Report

(4/4)vs.

http://freeshare2u.blogspot.tw/2011/11/coreldraw-100-2u.html
http://1.bp.blogspot.com/-fCIn6eUXWMU/TtI3KY5GdTI/AAAAAAAABFs/PW51JuSmoNo/s1600/fashionlady.jpg


3/16

2012

-(Consumer Connection Study, CCS)

84

1) () ---- ()

2) () ---- ()

3) () ---- ()

4)() ----()

http://www.sccnn.com/day/renwu.htm
http://www.sccnn.com/search.asp?Page=1&GoryTID=&Key=%CA%B8%C1%BF%C5%AE%D0%D4%B2%E5%CD%BC


4/16

1

40.8

50.5

23.3

60.5

4

45.4

15.2

3

20.8

23.7

2

Overall Female356.7

Other76.4

http://girlsshoppingguide.blogspot.tw/ &http://stylingwithsavannah.wordpress.com/makeupshopinglist/


5/16

http://hiyacc.com/wp-content/uploads/2012/10/.jpghttp://asianfun1964.blogspot.tw/2012/05/blog-post_25.htmlhttp://t1.gstatic.com/images?q=tbn:ANd9GcQqlXj5ANEO-I9m2oCM7l-VnDeb1LpkrW0aSo6aCVA99UwFMOY0


6/16

45-54 40% / 55-64 60%

16% / 80%

2% / 2%

49% / 29%

23% NT. 585,155

12% /20 15%

20-29 6% / 30-39 8%

40-49 13%

B 50 38% (360 1%)

(51%/i113)KTV(32%/i126)

(28%/i129)(22%/i139)

(20%/i179) (14%/i172)

(9%/i462)

(22%/i229)(16%/i247)(14%/i366)(11%/i198)

Attitude

Hobbies

(100%/i398) (87%/i151)

(72%/i193)

(35%/i126)(45%/i139)

(36%/i199)

(61%/i193)

(43%/i158)

(100%/i180)

(99%/i120) (95%/i144)

(91%/i124)

(85%/113)

http://t3.gstatic.com/images?q=tbn:ANd9GcSaKF_4vRbGOhYnxaeB6IcBRuWurIppBxPcIiWhUzr_iEqsFivc

Profile

iindexindex 11010%index 9010%


7/16

Research/Trial/Purchase:

(21%/i101)

(11%/i123)

(11%/i494)/ (9%/i145)

(7%/i105)

(7%/i281)

(5%/i136)

Info. Notice:

(27%/i101)

(22%/i145)

(16%/i134)

(13%/i267)

(12%/i138)

(11%/i261)Interest:

(13%/i128)

(11%/i210)

(9%/i168)

(9%/i124)

Media

DecisionMaking (70%/i121)

(65%/i124)

(53%/i104)

(48%/i108)

(47%/i121)

(46%/104)

(31%/i136)



8/16

5853

51

40 4036 35 36

28

6459

55 5449

4540 37

34

10

20

30

40

50

60

70

6

11

9

14

12

13

22

17

15

19

37

31

49

15

16

18

20

20

22

25

26

27

34

38

49

63

20 40 60 80

/

45

57

46 46

40

32

25

15

8

65 61

53 52

43

3531

16

810

20

30

40

50

60

70


9/16

87

25 21 1913 12 12 8 4 3

7

36

26 28

15 1422 32

418

4

26

3243

29

59

30

60

16

46

20

40

60

80

100

120

Travelling by any

means

Reading

magazines

Total internet Reading

newspapers

Reading a

blog/BBS forum

Listening to the

radio

Social

networking

Watching

television

Using the

Internet on your

MOBILE PHONE

Reading free

newspapers

Heavy User Medium User Light User

16%3-541%1-343%10-20

(26%/i145)(14%/i126)(13%/i169)

(53%/i118)(36%/i139)

(6)

32%715%5-713%3-5



10/16

http://tuku.9766.com/301/517242_4.htmlhttp://www.xiuai.com/stunner/20130218/3443.htmlhttp://www.smartshe.com/fashion/mix/sweetstyle/2011/02/16/78C8FB19-9FC7-4539-A34C-D5AD8025F473/index_2.shtml


11/16

18-24 2% / 25-34 19%

35-44 21% / 45-54 31%

55-64 26%

23% / 2% / 64%

7% / 4% 48% / 38%

14%

NT.496,492

20 14% / 20-29 13%

30-39 14% / 40 35%

(58%/i107) (47%/i105)

(41%/i113)(25%/i113) (21%/i119)

ex. (13%/i130)

(11%/i137)(8%/i117)(7%/i110)

Attitude

Hobbies

Profile

(56%/i112)

(87%/i116)

(86%/i129)

(66%/i103)

(54%/i103)

* (17%/i67) * (21%/i73)

* (10%/i49)

(88%/i102) (86%/i106)

(85%/i109)

(66%/i118)

(66%/i101)



12/16

53 51

40 37 35

28

8

55 54

4438 38

32

1110

20

30

4050

60

49

37

31

38

31

19 25 22

106 7 6

48

37

25 25 24 22 21 20

10 9 7 810

20

30

40

50

60

Info. Notice:

Interest:

(18%/i80)

(9%/i110)

(8%/i77)

Research/Trial/Purchase:

(30%/i86)

(22%/i83)

(8%/i101)

(7%/i120)

(,,)

(5%/i123)

(17%/i81)

(10%/i70)

(8%/i109)

(6%/i102)

Media



13/16

(54%/i103)(45%/i105)

(48%/i102)(52%/i97)

82

3124

15 15 12 9 8 7 3

16

25

12 27 25

1430

134 13

2

29

26

38 44

26

56

36

11

46

20

40

60

80

100

120

Travelling by any

means

Total internet Social

networking

Reading

newspapers

Reading

magazines

Reading a

blog/BBS forum

Watching

television

Listening to the

radio

Using the

Internet on your

MOBILE PHONE

Reading free

newspapers

Heavy User Medium User Light User


14/16


15/16

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

.


16/16

[email protected]

(02) 2717-5238 ext.9285

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carat media newsletter 694 report

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