carat media newsletter 693 report

7/28/2019 Carat Media NewsLetter 693 Report

1/16

CARAT MEDIA WEEKLY NEWSLETTER

No. 693


2/16

Media Report

Media Report

(3/4) vs.

http://freeshare2u.blogspot.tw/2011/11/coreldraw-100-2u.html
http://1.bp.blogspot.com/-fCIn6eUXWMU/TtI3KY5GdTI/AAAAAAAABFs/PW51JuSmoNo/s1600/fashionlady.jpg


3/16

2012

- (Consumer Connection Study, CCS)

8 4 1) ( ) ---- ( )2) ( ) ---- ( )3) ( ) ---- ( )

4) ( ) ---- ( )

http://www.sccnn.com/day/renwu.htm
http://www.sccnn.com/search.asp?Page=1&GoryTID=&Key=%CA%B8%C1%BF%C5%AE%D0%D4%B2%E5%CD%BC


4/16

1

40.8

50.5

23.3

60.5

4

45.4

15.2

3

20.8

23.7

2

Overall Female356.7

Other76.4

http://girlsshoppingguide.blogspot.tw/ &http://stylingwithsavannah.wordpress.com/makeupshopinglist/


5/16

http://www.u-style.com.tw/topic/view/6705 & www.freedigitalphotos.net


6/16

25-34 18% / 35-44 31%

45-54 32% / 55-64 18% 29% / 7% / 62% 100% NT.707,753

40-49 16% / 50-59 13%

60-69 14% / 70 33%

(67%/i122) (64%/i114) (44%/i121) (31%/i197) (41%/i150) (24%/i218) (23%/i124) SPA(23%/i156) / (17%/i229)

http://eladies.sina.com.tw/getnews.php?newsid=30634/

Attitude

Hobbies

(35%/i150)

(16%/i166)

(95%/i157)(79%/i249)

(76%/i136)(61%/i162) (53%/i182)

(53%/i173)(78%/i165)

(50%/i163)

(97%/i141)

(77%/i138)(71%/i142)

Profile

i index index 110 10%index 90 10%


7/16

http://www.quia.com/jg/2251060list.html

Decision Making:

(75%/i145) (54%/i133)

(69%/i134)

(56%/i163)

(48%/i149)

(58%/i148)

(42%/i122)

(29%/i170)

(22%/i158)

(22%/i139)

(22%/i139) (20%/i163)

Info. Notice:

Research/Trial/Purchase:Interest:

(16%/i177)

(15%/i185)

(13%/i173) (11%/i283)

(10%/i180)

(6%/i364)

(19%/i161)

(16%/i164)

(15%/i167) (15%/i173)

(10%/i251)

(8%/i318)

VIP



8/16

53

35

18

2423

16

10

42

28

31

19

16 17

87

4 5

8

4

70

44

38

31 30

24

18

42

35 35

22 21 19 1714 12 11

9 710

20

30

40

50

60

70

80

50%

(i90)



9/16

(46%/i99) (70%/i132)

(a) (59%/i130) (44%/i170) (b) (67%/i116) (61%/i119)

(c) (51%/i125) (44%/i147) (34%/i146)

84

46 38

16 16 15 14 14 12 6

14

25

21

34

8

38

19 16 16 26

2

26

25 40

30

35

37 44 39

66

20

40

60

80

100

120

Travelling by anymeans

Tota l internet Social network ing Read ingmagazines

Using the Interneton your MOBILE

PHONE

Readingnewspapers

Reading ablog/BBS forum

Reading freenewspapers

Listening to theradio

Watchingtelevision

Heavy User Medium User Light User



10/16

http://www.tooopen.com/


11/16

25-34 15% / 35-44 45%

45-54 40% 15% ( )

80% / 2% / 3% 32% / 11% / 58% NT. 499,648

20 12% / 20-29 7%30-39 16% / 40-49 10%50-59 11% / 60 34.6%

(69%/i127) (27%/i122) (35%/i128) SPA (23%/i157) (23%/i123)

Attitude

Hobbies

(71%/i283)(63%/i225) (42%/i128)

(68%/i118) (48%/i128)

(87%/i124)

(81%/i112)(76%/i136)

(87%/i112)(97%/i107)(77%/i139)

(75%/i111)(69%/i119)

http://big5.sznews.com/home/content/2008-12/26/content_3483877.htm

Profile



12/16

49

37

31 31

1517

10 11 146

51 49

37 3632

24 20 17 15810

20

30

40

50

60

(70%/i134)

(32%/i140)(57%/i145)(53%/i120)(38%/i130)

Decision Making

Info. Notice:

(51%/i123)

Interest:(24%/i104)(14%/i131)

(11%/i131)(11%/i138)

Research/Trial/Purchase:

(32%/i121)(21%/i139)

(17%/i137)(16%/i106)(16%/i102)(15%/i104)

(17%/i122)(14%/i118)

(13%/i140)(12%/i104)

(9%/i108)

Media



13/16


14/16

VIP


15/16

(Carat)

(Vizeum) (AAA) (wwwins Isobar)(Posterscope)

(iProspect)

.


16/16

[email protected]

(02) 2717-5238 ext.9285

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carat media newsletter 693 report

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