carat media newsletter 691 report

7/28/2019 Carat Media NewsLetter 691 Report

1/16

CARAT MEDIA WEEKLY NEWSLETTER

No. 691


2/16

Media Report

Media Report

(1/4) vs.

http://freeshare2u.blogspot.tw/2011/11/coreldraw-100-2u.html
http://1.bp.blogspot.com/-fCIn6eUXWMU/TtI3KY5GdTI/AAAAAAAABFs/PW51JuSmoNo/s1600/fashionlady.jpg


3/16

2012

- (Consumer Connection Study, CCS)

8 4 1) ( ) ---- ( )2) ( ) ---- ( )3) ( ) ---- ( )4) ( ) ---- ( )

http://www.sccnn.com/day/renwu.htm
http://www.sccnn.com/search.asp?Page=1&GoryTID=&Key=%CA%B8%C1%BF%C5%AE%D0%D4%B2%E5%CD%BC


4/16

1

40.8

50.5

23.3

60.5

4

45.4

15.2

3

20.8

23.7

2

Overall Female356.7

Other76.4

http://girlsshoppingguide.blogspot.tw/ &http://stylingwithsavannah.wordpress.com/makeupshopinglist/


5/16

http://blog.eastmoney.com/celery_pan/blog_110869418.html & http://www.znufe0769.com/album/upAlbum/20095281239440.jpg


6/16

18-24 80% 96.3% / 3.2%

0.5% 73% / 13%

14% NT. 133,303

20 44% / 36%20-29 5% / 30-39 4%

(93%/i124) / (86%/i156)

(44%/i136) (49%/i176) (80%/i133)

(91%/i128)

(47%/i162)

(50%/i118)

(45%/i139) (81%/i128)

(62%/i137) (82%/i147) (80%/i144) KTV (36%/i142) (50%/i174) (31%/i147) (39%/i132) (62%/i138) (53%/i144)

http://lcd.zol.com.cn/145/1456387.html

Attitude

Hobbies

Profile

i index index 110 10%index 90 10%


7/16

Notice

(52%/i118)

(65%/i110)

(49%/i109)

(48%/i114)

(18%/i211)

Info. Notice:

(87% / i168)

DecisionMaking

(44%/i85)

(9%/i193) (23%/i115)

(21%/i166)

(61%/i126) (59%/i117

(57%/i128)

(23%/i136)Facebook (20%/i236) (17%/i208) (17%/i188) (15%/i239) (13%/i131)

TakeAction

(40%/i118)

(37%/i138)

(33%/i205)

(27%/i196)

(24%/i249)

OOH:

http://taiwan.huanqiu.com/photo/2012-12/2675317_5.htmli index index 110 10%index 90 10%


8/16

(29%/i111) (77%/i115)Kuso

(65%/i132) (38%/i180)

(59%/i109) (62%/i112)

8875 71

30 3011 9 8 7 6

12

15 20

1126

24 23 22 26

4

9 8

24

21

36 43 41

63

3720

40

60

80

100

120

Travelling by anymeans

Social networking Internet Surfing Using theInternet on yourMOBILE PHONE

Reading ablog/BBS forum

Readingmagazines

Reading freenewspapers

Readingnewspapers

Watchingtelevision

Listening to theradio

Heavy User Medium User Light User



9/16

http://tw.twent.chinayes.com/Content/20110816/kdylufainzqow.shtmlhttp://www.appguru.com.tw/appguru/apps/files/2012/08/2012-08-10_113539.jpghttp://www.eslite.com/Shop/st_product.aspx?pgid=1005244712161379


10/16

18-24 1% / 25-34 35%35-44 33% / 45-54 24%55-64 7%

44% / 3% / 43% 100% NT. 476,012

20-29 12% / 30-39 12%40-49 10% / 50-59 10%60-69 8%

(96%/i117)(91%/i129)

(87%/i125)(76%/i125)

(55%/i122)(51%/i116)

(91%/i110)(75%/i114)

(67%/i118)(42%/i140)

(67%/i109) (38%/i127) (43%/i118) (14%/i143) (31%/i112) (30%/i110) (14%/i140) (12%/i162) (9%/i186) (13%/i195)

Attitude

Hobbies

Profile



11/16

(63%/i121) (63%/i145)

(41%/i121)

(24%/i141)

(18%/i116) (12%/i141)

Info. Notice:

(49%/i121)

Research/Trial/Purchase:

(28%/i134)

(16%/i138)

(13%/i112)

(13%/140)

53 51 5248 48

42 44

26

17

68 66 65 65 62 6158

3523

10

20

30

40

50

60

70

80

(53%/i134) (50%/i131)



12/16

(63%/i120) (67%/i135)

(35%/i136) (55%/i116)

(A) (22%/i135)1. (55%/i119)2. (38%/i121)

(B) (20%/i141)1. (68%/i117)2. (62%/i117)3. (52%/i116)

86

5742

26 22 20 17 12 12 10

11

25

18

17 31 31

737

1126

3

13

22

22

33 35

21

49

4036

20

40

60

80

100

120

Travelling by anymeans

Total internet Social networking Reading ablog/BBS forum

Readingmagazines

Readingnewspapers

Using the Interneton your MOBILE

PHONE

Watchingtelevision

Listening to theradio

Reading freenewspapers

Heavy User Medium User Light User



13/16

C/P
http://detail.zol.com.cn/picture_index_349/index3488688.shtmlhttp://detail.zol.com.cn/picture_index_349/index3488688.shtml


14/16

(Consumer Connection System, CCS)

30 90

CCS

CCS

2012 (IPSOS) Hall test CAPI

15-64 3,7502012 7

(CCS)

Image courtesy of chanpipat / FreeDigitalPhotos.net


15/16

(Carat)

(Vizeum) (AAA) (wwwins Isobar)(Posterscope)

(iProspect)

.


16/16

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