carat media newsletter 649 report

7/31/2019 Carat Media NewsLetter 649 Report

1/16

CARAT MEDIA WEEKLY NEWSLETTER

No. 649


2/16

Media Report

Media Report

2012

Image: FreeDigitalPhotos.net


3/16

812

2012

17

2012

NBC

(seamless)

MOD4MOD


4/16

0.50

0.68

0.390.45

0.660.78

0.540.65

0.170.24

0.14

0.31

0.0

0.5

1.0

1.5

2.0

2.5

3.0

TTV/ CTV/ CTS/ FTV/

2004 2008 2012

2004 0.51 616 18,251 85.9%

2008 0.66 675 19,566 90.1%

2012 0.21 554 15,407 69.9%

TTV/ 0.17 138 8,513 38.6%CTV/ 0.24 139 8,808 40.0%CTS/ 0.14 139 8,060 36.6%FTV/ 0.31 138 10,895 49.4%

Nielsen Arianna TA4+

MODHiNetemome2012

0.21554

69.9%138


5/16

MOD

MOD2008

MOD218201215

40787%

VOD70

10876

MOD

MOD35-54+

MODMOD

MOD

MODELTAELTA(10+1+2D/3D)%

MOD

4-14 10 615-24 17 16

25-34 9 1135-44 20 2145-54 29 2855+ 15 17

27 33+ 21 23

+ 28 20+ 24 25


6/16

Google

+728

4

8288

+

Google Insights for Search

0

20

40

60

80

100

120

2012/7/16

2012/7/17

2012/7/18

2012/7/19

2012/7/20

2012/7/21

2012/7/22

2012/7/23

2012/7/24

2012/7/25

2012/7/26

2012/7/27

2012/7/28

2012/7/29

2012/7/30

2012/7/31

2012/8/1

2012/8/2

2012/8/3

2012/8/4

2012/8/5

2012/8/6

2012/8/7

2012/8/8

2012/8/9

2012/8/10

2012/8/11

2012/8/12

+


7/16

0.0

0.2

0.4

0.6

0.8

1.0

1.2

TTV/ CTV/ CTS/ FTV/

Nielsen Arianna

()

/ 58kg

49kg

57kg

82

7.94

8889

Google


8/16

2008

40iPad4

601.21iPad

268.2%

2012

Youtube642012

2012App

App

(2012/08/13)iPad

2012

68%(

2012/08/13)http://www.london2012.com/mobileapps/
http://news.sina.com.tw/article/20120813/7592199.htmlhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://www.london2012.com/mobileapps/http://www.london2012.com/mobileapps/http://www.london2012.com/mobileapps/http://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://news.sina.com.tw/article/20120813/7592199.html


9/16

2008facebook1.4201291.4

Twitter1Youtube

4

BBC(

)NBC()

/( 2012/08/13)SocialMedia and the Olympics (Paypromedia 2012/07/18)
http://news.sina.com.tw/article/20120813/7592199.htmlhttp://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://news.sina.com.tw/article/20120813/7592199.html


10/16

(Comcast Corporation)NBC

NBCTwitter

facebook

NBCApp

(TV Everywhere)

NBC

NBC

NBC( 2012/07/27)
http://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.html


11/16

NBCTwitter

727Twitter

Guy AdamsTwitterNBC

NBCemail30Twitter (

MashableemialemailTwitter

AdamTwitter)

#NBCFail

Heres the Man Who Started #NBCFail (Mashable 2012/07/30)NBC criticized for not airingPhelps race live (Inside TV 2012/07/28)

(Michael

Phelps) Twitter NBC

#NBCFail(NBC)#NBCsucks(NBC)

Twitter
http://mashable.com/2012/07/30/nbc-fail-guy/http://insidetv.ew.com/2012/07/28/nbc-michael-phelps/http://insidetv.ew.com/2012/07/28/nbc-michael-phelps/http://insidetv.ew.com/2012/07/28/nbc-michael-phelps/http://insidetv.ew.com/2012/07/28/nbc-michael-phelps/http://insidetv.ew.com/2012/07/28/nbc-michael-phelps/http://mashable.com/2012/07/30/nbc-fail-guy/


12/16

NBC

NBC11

NBC

MUSE

TwitterNBC

Tim Berners-Lee

GoogleTwitter#NBCfail

NBC ( 2012/08/01)

( 2012/08/01)NBC fail shows network's commitment to 'the last

great buggy-whip Olympics(the Guarian 2012/07/30)
http://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.html


13/16

NBCNBC

2.192.15NBC

20NBC4,070

500

58%42%

NBC

Pew1,00573%17%

12%

80%

NBC

NBC( 2012/08/14)NBC's London Olympics ratings defy expectations
http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://www.ktla.com/sports/olympic-games/fi-ct-olympics-ratings-20120811,0,4184094.storyhttp://www.ktla.com/sports/olympic-games/fi-ct-olympics-ratings-20120811,0,4184094.storyhttp://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2


14/16

2012(Kenneth Branagh)

(Be not afraid, the isle is full of noises)

NBC10TV Everywhere


15/16

.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.


16/16

[email protected]

(02) 2717-5238 ext.9285

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