carat media newsletter 689 report
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7/28/2019 Carat Media NewsLetter 689 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 689
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7/28/2019 Carat Media NewsLetter 689 Report
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Media Report
OOHOut-of-Home Trend
(3/3)
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(Creative Industry)2009
1941
2006
http://kcginfo.kcg.gov.twwww.backpackers.com.tw
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2013
(City Consumption Power, CCP)
(PCP)
10,3619,785
6,903
5,807
3,579
0
2,000
4,000
6,000
8,000
10,000
12,000
2013
:CCP()
City Consumption PowerCCPPCP
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()()
90SOGO
44%
38%
32%30%
19%
12%
7%
0%
10%
20%
30%
40%
50%
(
)
(
)
(
)
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
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()
()
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73% 72%67%
60%
50%
26% 26%23%
13% 9%
0%
20%
40%
60%
80%
2008
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
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OOH
3,421
4,747
3,764
4,590
3C
3,032
2,589
2,998
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30-44 51% 49% 19% 68% 13%
15-34 40% 60% 26% 61% 13%
20-39 52% 48% 19% 69% 12%
20-34 50% 50% 29% 60% 11%
15-34 52% 48% 33% 62% 5%
20-39 48% 52% 31% 52% 17%
30-44 56% 44% 16% 66% 18% 0% 20% 40% 60% 80% 100%
()
12-14 15-19 20-24 25-29 30-34 35-39
40-44 45-49 50-54 55-59 60-65
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
20-34
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14.23%
33.05%
13.31%
38.64%
OOHOOH
OOHOOH
OOHOOH
OOHOOH
: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.
2012(Out-of-Home Consumer Survey, OCS)
(38.64%)
(33.05%)
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OOH
(70.15%)
(69.65%)
(62.19%)
(55.22%)
(26.37%)(16.42%)
(54.79%)
(52.66%)
(35.11%)
(17.02%)(13.3%)
/
(90.36%/i117)(90.58%/i130)
(89.08%/i118)
(89.51%/i129)
(82.44%/i131)
(35.55%)(31.26%)
(67.22%)
(78.57%)
(78.07%)
(77.84%)
(30.4%)(25.82%)
: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.iindexindex 11010%index 9010%
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(
)()
30
http://pier-2.khcc.gov.tw
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Pioneering Out-of-Home
( Posterscope ) ( Dentsu AegisNetwork ) 26 67
2002 ( Out-of-Home Communications )
( Posterscope )
( Posterscope ) HyperspaceOOH 3.0
Posterscope Taiwan
mailto:[email protected]:[email protected]:[email protected] -
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.
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
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(02) 2717-5238 ext.9285
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