carat media newsletter 690 report

7/28/2019 Carat Media NewsLetter 690 Report

1/13

CARAT MEDIA WEEKLY NEWSLETTER

No. 690


2/13

Media Report

Media Report

Big DataApp

Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net


3/13

GFK2013

4150

Google

38%eMarketer

20092

Xtreme Labs20166,890App

App

App

App

+(App-and-Mortar Economy)

Flurry2012App

525%
http://news.chinatimes.com/tech/130509/132013052300690.htmlhttp://www.google.com/think/research-studies/the-new-multi-screen-world-study.htmlhttp://info.xtremelabs.com/rs/xtremelabs/images/Xtreme_Labs_Retail_Apps_Report_.pdfhttp://blog.flurry.com/bid/93560/The-Rise-of-the-App-Mortar-Economyhttp://blog.flurry.com/bid/93560/The-Rise-of-the-App-Mortar-Economyhttp://blog.flurry.com/bid/93560/The-Rise-of-the-App-Mortar-Economyhttp://blog.flurry.com/bid/93560/The-Rise-of-the-App-Mortar-Economyhttp://info.xtremelabs.com/rs/xtremelabs/images/Xtreme_Labs_Retail_Apps_Report_.pdfhttp://info.xtremelabs.com/rs/xtremelabs/images/Xtreme_Labs_Retail_Apps_Report_.pdfhttp://info.xtremelabs.com/rs/xtremelabs/images/Xtreme_Labs_Retail_Apps_Report_.pdfhttp://www.google.com/think/research-studies/the-new-multi-screen-world-study.htmlhttp://news.chinatimes.com/tech/130509/132013052300690.html


4/13

App

AppApp

App

App

App

App

JiWire20124

/

Consumer

Purchase

Journey


5/13

Target

Target

App

(Snack Bowl)

Target

Target

http://www.olson.com/


6/13

Meat PackAdidas, Nike,

Puma, Supra

Meat PackAppGPS

99%App

1%Meat Pack600

Meat Pack

Meat Pack

Meat PackGPSApp
http://www.youtube.com/watch?feature=player_embedded&v=CekUwaPKUUM


7/13

2012emartSunny Saleemart

emart

emart

App

emart

emart sale navigation App
http://www.youtube.com/watch?v=EvIJfUySmY0http://www.youtube.com/watch?feature=player_embedded&v=Qch3kNUF0fE


8/13

Walmart Scan & Go

20128Walmart70AppScan & Go

AppQR code

http://www.walmart.com

WalmartScan & Go

appiOS

Android

App

2013Walmart70

200

App

Scan & Go

App
http://www.reuters.com/article/2013/03/20/us-walmart-checkout-expansion-idUSBRE92J0P020130320http://www.reuters.com/article/2013/03/20/us-walmart-checkout-expansion-idUSBRE92J0P020130320


9/13

Gartner2014App

500%600

Jersey Mikes Subs2012Shore Points

Rewards program

(NFC)App

App

2093%

7%

11%Jersey Mikes SubsHospitalityTechnology2012

Jersey Mikes Subs

http://www.jerseymikes.com
http://techcrunch.com/2013/04/11/mobile-crm-apps-to-grow-500-by-2014-as-market-turns-with-decline-in-pc-shipments/http://techcrunch.com/2013/04/11/mobile-crm-apps-to-grow-500-by-2014-as-market-turns-with-decline-in-pc-shipments/http://techcrunch.com/2013/04/11/mobile-crm-apps-to-grow-500-by-2014-as-market-turns-with-decline-in-pc-shipments/http://techcrunch.com/2013/04/11/mobile-crm-apps-to-grow-500-by-2014-as-market-turns-with-decline-in-pc-shipments/


10/13

Walgreens

Refill by Scan

App

WalgreensApp

App

4

http://www.walgreens.com

Walgreens2010App

Walgreens

1App

20

App


11/13

App

App

App

http://dmanalytics.org/

App


12/13

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

.


13/13

[email protected]

(02) 2717-5238 ext.9285

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APP for Android APP for iOS
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