carat media newsletter 719 report

8/13/2019 Carat Media NewsLetter 719 Report

1/15

CARAT MEDIA WEEKLY NEWSLETTER

No. 719


2/15

Media Report

Time for Review Time for Review Time for Review Time for Review Time for Review Time for Review Time for

Review Time for Review Time for Review Time for Review Time for Review Time for Review Time for Review






Media Report

2013

http://www.cplong.org/


3/15

2013

201310

2014


4/15

2013(CPRP)

1.

2.

3. CPRP

1.

Nielsen Arianna, TA: 15-44

()


5/15

FINDMobile First12

49.5%

YouTube

YouTube2013

YouTube60%30%1624

2.

YouTube
http://www.iii.org.tw/Service/3_1_1_c.aspx?id=1163&AspxAutoDetectCookieSupport=1http://tw.tech.yahoo.com/news/%E5%8F%B0%E7%81%A3youtube%E4%BD%BF%E7%94%A8%E8%80%85%E8%A1%8C%E7%82%BA%E5%A4%A7%E8%AA%BF%E6%9F%A5-%E5%B9%B4%E8%BC%95%E4%BA%BA%E6%84%9B%E7%9C%8Byoutube%E5%8B%9D%E9%81%8E%E7%9C%8B%E9%9B%BB%E8%A6%96-083200224.htmlhttp://tw.tech.yahoo.com/news/%E5%8F%B0%E7%81%A3youtube%E4%BD%BF%E7%94%A8%E8%80%85%E8%A1%8C%E7%82%BA%E5%A4%A7%E8%AA%BF%E6%9F%A5-%E5%B9%B4%E8%BC%95%E4%BA%BA%E6%84%9B%E7%9C%8Byoutube%E5%8B%9D%E9%81%8E%E7%9C%8B%E9%9B%BB%E8%A6%96-083200224.htmlhttp://tw.tech.yahoo.com/news/%E5%8F%B0%E7%81%A3youtube%E4%BD%BF%E7%94%A8%E8%80%85%E8%A1%8C%E7%82%BA%E5%A4%A7%E8%AA%BF%E6%9F%A5-%E5%B9%B4%E8%BC%95%E4%BA%BA%E6%84%9B%E7%9C%8Byoutube%E5%8B%9D%E9%81%8E%E7%9C%8B%E9%9B%BB%E8%A6%96-083200224.htmlhttp://tw.tech.yahoo.com/news/%E5%8F%B0%E7%81%A3youtube%E4%BD%BF%E7%94%A8%E8%80%85%E8%A1%8C%E7%82%BA%E5%A4%A7%E8%AA%BF%E6%9F%A5-%E5%B9%B4%E8%BC%95%E4%BA%BA%E6%84%9B%E7%9C%8Byoutube%E5%8B%9D%E9%81%8E%E7%9C%8B%E9%9B%BB%E8%A6%96-083200224.htmlhttp://tw.tech.yahoo.com/news/%E5%8F%B0%E7%81%A3youtube%E4%BD%BF%E7%94%A8%E8%80%85%E8%A1%8C%E7%82%BA%E5%A4%A7%E8%AA%BF%E6%9F%A5-%E5%B9%B4%E8%BC%95%E4%BA%BA%E6%84%9B%E7%9C%8Byoutube%E5%8B%9D%E9%81%8E%E7%9C%8B%E9%9B%BB%E8%A6%96-083200224.htmlhttp://tw.tech.yahoo.com/news/%E5%8F%B0%E7%81%A3youtube%E4%BD%BF%E7%94%A8%E8%80%85%E8%A1%8C%E7%82%BA%E5%A4%A7%E8%AA%BF%E6%9F%A5-%E5%B9%B4%E8%BC%95%E4%BA%BA%E6%84%9B%E7%9C%8Byoutube%E5%8B%9D%E9%81%8E%E7%9C%8B%E9%9B%BB%E8%A6%96-083200224.htmlhttp://www.iii.org.tw/Service/3_1_1_c.aspx?id=1163&AspxAutoDetectCookieSupport=1


6/15

NCCNCC201210

4

1500Kanebo

Nubia

1800Kanebo SS

1500SCANPAN1

300

3.

/2013/11/25www.lohas.cce.twhttp://www.therecord.com.au/

2.772

2
http://www.appledaily.com.tw/appledaily/article/headline/20131125/35462384/http://www.appledaily.com.tw/appledaily/article/headline/20131125/35462384/http://www.lohas.cce.tw/http://www.therecord.com.au/http://www.therecord.com.au/http://www.therecord.com.au/http://www.therecord.com.au/http://www.lohas.cce.tw/http://www.appledaily.com.tw/appledaily/article/headline/20131125/35462384/


7/15

-

Kuso6.720

MVMV

MV63100

(jingle)

MV

4.

/2013/05/09ETtoday2013/12/16
http://www.ettoday.net/video/2309-1.htmhttp://www.ettoday.net/video/2309-1.htmhttp://udn.com/NEWS/ENTERTAINMENT/ENT7/8362758.shtmlhttp://udn.com/NEWS/ENTERTAINMENT/ENT7/8362758.shtmlhttp://www.youtube.com/watch?v=xWTiOqJqkk0http://udn.com/NEWS/ENTERTAINMENT/ENT7/8362758.shtmlhttp://udn.com/NEWS/ENTERTAINMENT/ENT7/8362758.shtmlhttp://www.ettoday.net/video/2309-1.htmhttp://www.youtube.com/watch?v=QDw02EiSiLk


8/15

Yahoo!81226

16Flickr

9Facebook

1,400

7

Google

25

5.

/2013/09/18

201383
http://www.bnext.com.tw/article/view/id/29363http://www.bnext.com.tw/article/view/id/29363http://www.mediawatch.org.tw/node/4608http://zh.wikipedia.org/wiki/%E7%99%BD%E8%A1%AB%E8%BB%8D%E9%81%8B%E5%8B%95http://zh.wikipedia.org/wiki/%E7%99%BD%E8%A1%AB%E8%BB%8D%E9%81%8B%E5%8B%95http://www.mediawatch.org.tw/node/4608http://www.mediawatch.org.tw/node/4608http://www.bnext.com.tw/article/view/id/29363


9/15

96%

2013756

Mobile01PTTFacebook

6.

http://big5.ce.cn/gate/big5/
http://blog.insightxplorer.com/2012/09/19/%E7%B6%B2%E8%B7%AF%E5%8F%A3%E7%A2%91%E6%B7%B1%E6%B7%B1%E5%BD%B1%E9%9F%BF%E6%B6%88%E8%B2%BB%E8%80%85/http://appledaily.com.tw/appledaily/article/headline/20130705/35128572/http://appledaily.com.tw/appledaily/article/headline/20130705/35128572/http://blog.insightxplorer.com/2012/09/19/%E7%B6%B2%E8%B7%AF%E5%8F%A3%E7%A2%91%E6%B7%B1%E6%B7%B1%E5%BD%B1%E9%9F%BF%E6%B6%88%E8%B2%BB%E8%80%85/


10/15

20144G4G3931030

1186.5231%4G10

10

IDC20154G810 IDC4G

1,500~2,0005GB

20132019410

7. 4G

/2013/10/31T2013/11/01DMA2013/12/19 eMarketerhttp://www.websitemagazine.com/

70%eMarketer2013

105.9%181.5(DMA)11

70%
http://www.techbang.com/posts/15447-taiwan-lte-4g-bid-results-analysis-and-development-forecasthttp://www.techbang.com/posts/15447-taiwan-lte-4g-bid-results-analysis-and-development-forecasthttp://www.techbang.com/posts/15447-taiwan-lte-4g-bid-results-analysis-and-development-forecasthttp://udn.com/NEWS/FINANCE/FINS2/8267101.shtmlhttp://www.dma.org.tw/Bulletin/NewsDel/171http://www.emarketer.com/Article/Mobile-Growth-Pushes-Facebook-Become-No-2-US-Digital-Ad-Seller/1010469http://www.websitemagazine.com/http://www.websitemagazine.com/http://www.websitemagazine.com/http://www.emarketer.com/Article/Mobile-Growth-Pushes-Facebook-Become-No-2-US-Digital-Ad-Seller/1010469http://www.dma.org.tw/Bulletin/NewsDel/171http://udn.com/NEWS/FINANCE/FINS2/8267101.shtmlhttp://www.techbang.com/posts/15447-taiwan-lte-4g-bid-results-analysis-and-development-forecasthttp://www.techbang.com/posts/15447-taiwan-lte-4g-bid-results-analysis-and-development-forecast


11/15

MSN2013315

MSN(Messenger)SkypeMSN3

20131

LINEWeChatLINELINE9

1,7008WeChat

700LINEWhatsApp

201311

10153

LINE50%

30%

8.

http://photos-g.ak.fbcdn.net/ & http://www.a-fei.idv.tw/


12/15

12

- ()

App

Facebook

9.

(Digital Out-of-home, DOOH)

4,30021%1/5 DOOH

14,950

http://www.ledinside.com.tw/
http://www.ledinside.com.tw/http://www.ledinside.com.tw/http://www.ledinside.com.tw/http://www.ledinside.com.tw/


13/15

2003eBay

(MIC)2013(B2CC2C)

7,673162015

10.

/2013/11/212013/12/18

()

()

()

App

WD Partners79%

(ASAP)

6

Pchome8
http://www.chinatimes.com/newspapers/20131121000112-260204http://www.chinatimes.com/newspapers/20131121000112-260204http://udn.com/NEWS/FINANCE/FIN9/8367697.shtmlhttp://udn.com/NEWS/FINANCE/FIN9/8367697.shtmlhttp://udn.com/NEWS/FINANCE/FIN9/8367697.shtmlhttp://www.chinatimes.com/newspapers/20131121000112-260204


14/15

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)


15/15

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(02) 2717-5238 ext.9285

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carat media newsletter 719 report

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